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| Section | Objectives |
|---|---|
| Topic 1: Data Management and Integration | - Data import, export, and synchronization - CRM integration concepts (e.g., Salesforce integration) |
| Topic 2: Eloqua Marketing Platform Administration | - Instance setup and configuration - User management and security configuration |
| Topic 3: Segmentation and Targeting | - Contact segmentation and data management - Dynamic content and personalization |
| Topic 4: Reporting and Analytics | - Campaign reporting and performance analysis - Dashboard and insight interpretation |
| Topic 5: Campaign Design and Execution | - Program automation and orchestration - Campaign canvas and workflow design |
1. You want to access Profiler using your company's login credentials.
Which URL would you choose? (Choose the best answer.)
A) SFDC IDP
B) XMLogin
C) SAML
D) Direct
E) Autologin
2. Which three client-requested scenario can you configure natively within an Update Rule in Eloqua? (Choose three.)
A) the contract's Job Role contact field with the value listed within the contact's Title field
B) the contact's Job Role contact field with the value listed in the Role field of a linked custom object record
C) the contract's Job Role contact field with the value matched to the Contact's Title field within a lookup table
D) the contact's Job Role contact field with a static value based on the value within their Title field
3. Your client would like to hold contacts until they open an email, and then send another follow-up immediately after they open it. If the contacts do not open the email, they would like to wait two weeks and then send them to a different campaign.
How would you advise they configure this in the Campaign Canvas? (Choose the best answer.)
A) Send contacts to a Program Canvas in order to send a follow-up email and disable the Campaign Canvas.
B) Hold all contracts in a two-week step and then determine which action should occur next with a decision step of "Did contacts open email?".
C) Add an evaluation period on the decision step of "Did contacts open email?" with an evaluation period of two weeks.
D) Send all Contacts to the email step and use Scheduling settings to determine when to send the email.
4. When configuring Account Linkage in Eloqua, which field is used to link Eloqua contacts to Eloqua account records?
Response:
A) Special Eloqua Company Match
B) Eloqua Account ID
C) CRM Contact ID
D) CRM Account ID
5. Which two features does the Eloqua landing page Design Editor provide for forms? (Choose two.)
A) Existing Eloqua forms brought into the responsive editor will be automatically responsive.
B) Form fields, picklist values, prepopulation, and validation rules are configured in the Design Editor after adding the form to the Landing page.
C) The Design Editor allows users to configure forms with an upload feature for contacts to upload files when submitting a form.
D) The form's styling, such as field spacing and background color, can be customized in the Design Editor to match your landing page.
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: A,B,C | Question # 3 Answer: D | Question # 4 Answer: D | Question # 5 Answer: A,D |
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