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Oracle 1Z0-1032-21 Exam Syllabus Topics:

Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:

1. You are working on a campaign to collect responses for 45 days.
How should you ensure that it closes 45 days after launch?

A) In the Program Designer, configure 45 days for Auto-Close after launch.
B) In ManageCampaigns, select 45 days for the end element.
C) Create a calendar reminder and manually close the campaign.
D) In the Campaign Workbook's Launch Options, configure 45 days for Auto-Close after launch.

2. Your client has asked Why their campaign reports in Insight display the value of Not Specified for the Marketing Strategy and Marketing Program category.
How should you reply?

A) There is a substantial work required to set Marketing categories in your Responsys account, so we will request Customer Care to add this to your account configuration.
B) We need to choose from the Responsys list of standard Marketing category fields, and none of them really apply to your industry, so we aren't using this functionality.
C) Because we didn't set up Marketing categories prior to going live, we can now ask Customer Care to add any categories you like to your reports.
D) Let's decide on values to use for Marketing Strategy and Marketing Program categories and enter them into Account Administration. Now before each campaign launch, in the Settings section of the Campaign Workbook, select the desired category setting touse for your reports in the future.

3. Which three actions will change the EMAIL_PERMISSION_STATUS_ column for a prole list contact from opt-in toopt-out? (Choose three.)

A) Recipient registers a SPAM complaint for an email.
B) Recipient deletes a promotional email from the inbox.
C) Use Set Data in a Responsys Program to change the EMAIL_PERMISSION_STATUS_ column in a profile list record from I to O.
D) Recipient selects a Reply-to unsubscribe in a promotional email.
E) Recipient inbox is full, so the promotional email is rejected by the server.

4. You discovered that your main competitor's employeesare subscribed to receive your promotional campaigns directly to their work email addresses.
What should you do in Responsys to prevent your campaigns from being sent to the work email addresses of the competitor's employees, although this is not a complete solution?

A) Create a Non-Competitor Program using Program Designer.
B) Periodically run the scrub utility and delete all email addresses from your competitor's domain.
C) Search the list for the domain name of the competitor and select the block option for each user that is found.
D) In the Account Admin screen, select Define email domain rules and create an audience exclusion by entering the competitor's domain name.

5. What must you create in order for Responsys to be able to track clicks on links in a campaign?

A) Insight Link Report
B) Link Hashmap
C) Link List
D) Link Table
E) Insight Link Hashmap

Solutions: