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An oil and gas company is developing awareness of its environmental and community outreach initiatives for one of its projects within a limited communication budget. Which of the following strategies would be MOST effective in nurturing support for the project?

• A. Providing the community and media with a fact sheet about the project's benefits
• B. Securing ad space in the most relevant media
• C. Developing awareness of the project among new audiences
• D. Informing opponents of the project about the project's environmental benefits

An outside consultant has been hired to advise an organization on improving its public relations (PR) agency- client relationship. The company has a history of failed engagements with agencies that have resulted in gaps and inefficiencies in their PR activities, along with impacting their overall management reputation. The client explains that in the past they had to deal with poor agency performance while incurring significant costs.
What is the BEST advice for the consultant to give?

• A. Leverage the relationship dynamic between organizations and agencies to negotiate a contract upfront that is cost effective and beneficial for them.
• B. Suggest an internal reorganization of their communication department. Since the failed engagements have been numerous, it seems that the client side has a problem in managing PR agencies. A department restructuring and hiring a new communication manager may resolve the situation.
• C. Hire the best PR agency which has proven results with other clients, even if the cost is higher than expected, as performance will not be an issue.
• D. Conduct a study to understand the client's needs and expectations. Discuss expectations based on market and industry standards, adjust them as needed, and develop a request for proposal (RFP) with specific criteria to determine an agency that would fulfill their requirements.

In defining the goals component of a communication plan, a communication manager should:

• A. decide what the target audiences should do as a result of implementation of the communication plan.
• B. evaluate a wide range of communication channels that will reach the target audiences.
• C. request clarification from senior management regarding the resources available to implement the plan.
• D. determine which goals can be tracked on a continuous basis.

Which action is MOST important in a leader's role for effective communication with employees?

• A. Ensure all communication flows through the executive leadership.
• B. Provide organization information that is approved by executive leaders.
• C. Make information available so employees have the essential information to do their jobs effectively.
• D. Provide information and feedback on individual performance only during formal reviews.

Strategic alignment as a core concept in reputation management is defined as the degree of:

• A. Supportive behavior from employees needed to understand the "how" and the "what" of a firm's strategic intents.
• B. Knowledge among key audiences of supportive behavior and operational capacity needed to understand the "how" and the "why" of a firm's strategic intents.
• C. Strategic awareness among key audiences of supportive behavior and understanding of the "how" and the "what" of a firm's strategic intents.
• D. Supportive behavior among key audiences rooted in awareness and understanding of the "what" and the
  "why" of a firm's strategic intents.