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Adobe AD0-E608 Exam Overview:

Certification Vendor:Adobe
Exam Name:Adobe Customer Journey Analytics Business Practitioner Professional
Exam Number:AD0-E608
Passing Score:36/50
Exam Duration:100 minutes
Real Exam Qty:50
Related Certifications:Adobe Customer Journey Analytics Certification
Exam Price:$125 USD
Available Languages:English
Certificate Validity Period:2 years
Exam Format:Multiple Choice, Scenario-based Questions
Sample Questions:Adobe AD0-E608 Sample Questions
Exam Way:Online proctored exam
Pre Condition:Recommended experience with Adobe Customer Journey Analytics and Adobe Experience Platform. No formal prerequisite exam required.
Official Syllabus URL:https://certification.adobe.com/courses/200

Adobe AD0-E608 Exam Syllabus Topics:

SectionWeightObjectives
Distribution12%- Schedule and share reports with key stakeholders
  • 1. Share projects securely
  • 2. Configure report scheduling
- Organize projects in a logical manner
  • 1. Maintain reporting consistency
  • 2. Structure workspace projects
- Curate fields available in a particular report or dashboard
  • 1. Manage report components
  • 2. Customize dashboards
Components30%- Create a subset of data using appropriate components and filters
  • 1. Use dimensions and metrics
  • 2. Apply filters to datasets
- Translate business questions into relevant components
  • 1. Build filters and segments
  • 2. Create calculated metrics
- Build non-admin components to address business questions
  • 1. Create derived fields
  • 2. Customize workspace components
Reporting32%- Determine which data view to use based on data sources, identities, and date ranges
  • 1. Understand identity stitching
  • 2. Choose suitable data views
- Determine appropriate visualizations or tables to address business questions
  • 1. Configure reporting tables
  • 2. Select visualization types
- Determine how to use and apply date ranges
  • 1. Compare reporting periods
  • 2. Apply rolling date ranges
Data Analysis26%- Perform exploratory analysis and interpret results to provide insights
  • 1. Interpret business trends
  • 2. Analyze customer journeys
- Choose correct components for analysis
  • 1. Select dimensions and metrics
  • 2. Use attribution models
- Evaluate audiences to share with other AEP tools
  • 1. Create audience segments
  • 2. Activate audiences

Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. Which configurations should be checked when data analysis results appear inconsistent?
(Select two.)
Response:

A) Event Filters Applied
B) Profile Permissions
C) Campaign Priority Settings
D) Data Ingestion Rules


2. Which steps should be performed when conducting exploratory data analysis in Adobe CJA?
(Select two.)
Response:

A) Define Key Metrics
B) Enable Campaign Quotas
C) Use Pre-Built Templates
D) Apply Data Filters


3. You must analyze the impact of marketing email engagement on order value, using one dataset containing email click data and another dataset containing order value. Both datasets record the relevant person ID for each event. You choose a metric attribution model for order value that allows you to relate email activity to subsequent order value.
This is the table created to report email name, clicks, and order value.

What is a valid insight gained about the impact of marketing email engagement on order value? Response:

A) Email 3 had the greatest average attributed order value per email click.
B) Email 5 is attributed $38.4 million in order value during the attribution window.
C) Email 4 was the last email clicked before orders totalling $54.3 million.
D) Email 2 generated the highest click-to-order ratio.


4. Your manager requests a report showing the overlap between customers visiting both the mobile app and the website. After generating the report, you notice that customer overlap is missing. What should you do next?
Response:

A) Apply a calculated metric for cross-channel activity.
B) Use the Segment Overlap feature.
C) Reprocess the data ingestion rules.
D) Enable identity resolution using the customer email address.


5. Which actions are necessary when configuring a data view in Adobe CJA?
(Select two.)
Response:

A) Assigning Metrics and Dimensions
B) Activating API Event Triggers
C) Enabling Data Encryption
D) Defining Component Labels


Solutions:

Question # 1
Answer: A,D
Question # 2
Answer: A,D
Question # 3
Answer: B
Question # 4
Answer: B
Question # 5
Answer: A,D

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