Updated: Aug 23, 2026
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| Certification Vendor: | Adobe |
| Exam Name: | Adobe Customer Journey Analytics Business Practitioner Professional |
| Exam Number: | AD0-E608 |
| Passing Score: | 36/50 |
| Exam Duration: | 100 minutes |
| Real Exam Qty: | 50 |
| Related Certifications: | Adobe Customer Journey Analytics Certification |
| Exam Price: | $125 USD |
| Available Languages: | English |
| Certificate Validity Period: | 2 years |
| Exam Format: | Multiple Choice, Scenario-based Questions |
| Sample Questions: | Adobe AD0-E608 Sample Questions |
| Exam Way: | Online proctored exam |
| Pre Condition: | Recommended experience with Adobe Customer Journey Analytics and Adobe Experience Platform. No formal prerequisite exam required. |
| Official Syllabus URL: | https://certification.adobe.com/courses/200 |
| Section | Weight | Objectives |
|---|---|---|
| Distribution | 12% | - Schedule and share reports with key stakeholders
|
| Components | 30% | - Create a subset of data using appropriate components and filters
|
| Reporting | 32% | - Determine which data view to use based on data sources, identities, and date ranges
|
| Data Analysis | 26% | - Perform exploratory analysis and interpret results to provide insights
|
1. Which configurations should be checked when data analysis results appear inconsistent?
(Select two.)
Response:
A) Event Filters Applied
B) Profile Permissions
C) Campaign Priority Settings
D) Data Ingestion Rules
2. Which steps should be performed when conducting exploratory data analysis in Adobe CJA?
(Select two.)
Response:
A) Define Key Metrics
B) Enable Campaign Quotas
C) Use Pre-Built Templates
D) Apply Data Filters
3. You must analyze the impact of marketing email engagement on order value, using one dataset containing email click data and another dataset containing order value. Both datasets record the relevant person ID for each event. You choose a metric attribution model for order value that allows you to relate email activity to subsequent order value.
This is the table created to report email name, clicks, and order value.
What is a valid insight gained about the impact of marketing email engagement on order value? Response:
A) Email 3 had the greatest average attributed order value per email click.
B) Email 5 is attributed $38.4 million in order value during the attribution window.
C) Email 4 was the last email clicked before orders totalling $54.3 million.
D) Email 2 generated the highest click-to-order ratio.
4. Your manager requests a report showing the overlap between customers visiting both the mobile app and the website. After generating the report, you notice that customer overlap is missing. What should you do next?
Response:
A) Apply a calculated metric for cross-channel activity.
B) Use the Segment Overlap feature.
C) Reprocess the data ingestion rules.
D) Enable identity resolution using the customer email address.
5. Which actions are necessary when configuring a data view in Adobe CJA?
(Select two.)
Response:
A) Assigning Metrics and Dimensions
B) Activating API Event Triggers
C) Enabling Data Encryption
D) Defining Component Labels
Solutions:
| Question # 1 Answer: A,D | Question # 2 Answer: A,D | Question # 3 Answer: B | Question # 4 Answer: B | Question # 5 Answer: A,D |
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