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Updated: Aug 26, 2026
No. of Questions: 162 Questions & Answers with Testing Engine
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Salesforce MC-202 Exam Overview:
| Certification Vendor: | Salesforce |
| Exam Name: | Salesforce Certified Marketing Cloud Email Specialist Exam |
| Exam Number: | MC-202 |
| Available Languages: | English, Japanese, French, German, Spanish |
| Exam Duration: | 90 minutes |
| Related Certifications: | Salesforce Certified Marketing Cloud Administrator Salesforce Certified Marketing Cloud Consultant |
| Passing Score: | 65% |
| Certificate Validity Period: | 1 year (maintenance required annually) |
| Exam Format: | Multiple Choice, Multiple Select |
| Exam Price: | $200 USD |
| Real Exam Qty: | 60 |
| Recommended Training: | Trailhead Marketing Cloud Email Specialist Trailmix Salesforce Marketing Cloud Email Specialist Study Guide |
| Exam Registration: | Salesforce Certification Registration Kryterion Webassessor |
| Sample Questions: | Salesforce MC-202 Sample Questions |
| Exam Way: | Online proctored or onsite via Kryterion testing centers |
| Pre Condition: | No formal prerequisites required, but familiarity with Salesforce Marketing Cloud and email marketing concepts is recommended. |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/marketingcloudemailspecialist |
Salesforce MC-202 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Subscriber and Data Management | - Subscriber lifecycle and data extensions - Data import, segmentation, and contact management - Subscription management and preferences |
| Topic 2: Marketing Automation and Journeys | - Journey Builder fundamentals - Automation Studio concepts |
| Topic 3: Email Marketing Best Practices | - List hygiene and engagement strategies - Email deliverability fundamentals - Compliance (CAN-SPAM, GDPR concepts) |
| Topic 4: Reporting and Analytics | - Email performance metrics - Tracking and reporting tools |
| Topic 5: Content Creation and Delivery | - Dynamic content and personalization - Email Studio and content builder usage - Templates and AMPscript basics |
Salesforce Certified Marketing Cloud Email Specialist Sample Questions:
1. A marketer has noticed an increase in unsubscribes. They would like to address this concern but, going into a holiday season, want to avoid eliminating planned emails.
What should they use to easily focus their marketing efforts on subscribers who are least likely to unsubscribe?
A) Path Optimizer
B) Scoring Split
C) Frequency Split
2. Northern Trail Outfitters is building an automation that should run as soon as a process completes on the company's website. The process does not have access to SFTP.
How should the automation be configured to run?
A) Trigger the automation via API.
B) Schedule the automation to run hourly.
C) Use a File Drop starting source.
3. A marketer with Northern Trail Outfitters needs to review how different variations of an email will render in different email clients.
Which tool should the marketer use?
A) Test Send
B) Content Detective
C) Send Preview
4. NorthernTrail Outfitters (NTO) sends 500,000 emails per month and shares its sending domain and IP with other customers.
Which action ensures NTO's sending reputation remains intact?
A) Request a Private Domain to leverage SPF and DKIM authentication.
B) Implement an SAP with Private Domain and a Dedicated IP.
C) Request three Dedicated IPs to spread out the sending volume.
5. Northern Trail Outfitters wants to ensure that the Email Address field value is not duplicated in a data extension. What should a marketer do to ensure the Email Address field values are unique?
A) Mark the data extension as Sendable.
B) Mark the field as the Primary Key.
C) Use Email Address as Subscriber Key.
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: A | Question # 3 Answer: C | Question # 4 Answer: B | Question # 5 Answer: B |
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