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Updated: Aug 12, 2026

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Pegasystems PEGAPCMC80V1_2019 Exam Overview:

Certification Vendor:Pegasystems
Exam Name:Pega Certified Marketing Consultant (PCMC) 80V1 2019
Exam Number:PEGAPCMC80V1_2019
Related Certifications:Pega Certified Decisioning Consultant (PCDC)
Pega Certified Data Scientist (PCDS)
Passing Score:70%
Exam Format:Multiple Choice, Scenario-based Questions, Drag and Drop
Exam Duration:90 minutes
Real Exam Qty:60
Available Languages:English
Exam Way:Pearson VUE testing center or Online Proctored exam.
Pre Condition:Recommended: Completion of Pega Marketing Consultant training and practical experience with Pega Customer Decision Hub / Marketing applications.
Official Syllabus URL:https://academy.pega.com/certifications

Pegasystems PEGAPCMC80V1_2019 Exam Syllabus Topics:

SectionObjectives
Customer Journeys and Marketing Operations- Journey Design
  • 1. Customer journey orchestration
  • 2. Performance monitoring
  • 3. Marketing operations management
Campaign and Channel Management- Outbound and Inbound Marketing
  • 1. Web and mobile channels
  • 2. Email campaigns
  • 3. Real-time interaction management
Customer Actions and Treatments- Offer and Action Management
  • 1. Multichannel offer presentation
  • 2. Treatment design and execution
  • 3. Define and manage customer actions
Decision Strategies and Analytics- Decisioning
  • 1. Predictive analytics
  • 2. Adaptive models
  • 3. Decision strategies
  • 4. Marketing optimization
Next-Best-Action and Customer Engagement Fundamentals- One-to-one customer engagement
  • 1. Next-Best-Action framework
  • 2. Customer-centric marketing concepts
Engagement Policies and Eligibility- Customer Qualification
  • 1. Applicability criteria
  • 2. Suitability and engagement policies
  • 3. Eligibility rules
Contact Policies and Arbitration- Offer Prioritization
  • 1. Action prioritization
  • 2. Volume constraints
  • 3. Business levers and arbitration
  • 4. Contact limits

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