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CMA Certified Professional Category Manager (CPCM) Sample Questions:

1. What are the three steps of Rolfe's Reflective Model for storytelling?

A) 'What If?', 'Why Not?', and 'What's Next?'
B) 'Who?', 'What Happened?', and 'What Now?'
C) 'Why?', 'How?', and 'What Next?'
D) 'What?', 'So What?', and 'Now What?'

2. What does a high Sales per Point of Weighted Distribution (SPWD) indicate about a product's performance?

A) It shows that the product is available in a large number of stores.
B) It suggests the product is underperforming in its available outlets
C) It reflects the total revenue generated by the product.
D) It indicates strong sales performance relative to the product's distribution.

3. Why is it important to analyze cross-purchase behavior in Category Management?

A) Helps understand how shoppers buy across channels
B) Helps understand how shoppers buy across categories
C) Helps understand how shoppers buy across retailers
D) Helps understand how shoppers buy from month to month

4. Using the formula for ACV weighted distribution, calculate the ACV for a product available in stores with total sales of $2,000,000 and $3,000,000, in a market where the total sales of all stores are $10,000,000.

A) 100%
B) 66%
C) 30%
D) 50%

5. Which phase of analytics uses past data and models to estimate what's likely to happen next?

A) Predictive
B) Generative
C) Descriptive
D) Prescriptive

Solutions: