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Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. When receiving spam complaints from recent email sends, a marketer from Northern Trail Outfitters (NTO) identifies an email address that has consistently marked promotional email messages from WTO as spam.
What should me marketer do to prevent the subscriber from receiving further commercial messages?

A) Delete the subscriber from All Subscribers
B) Add the subscriber to the auto-suppression list.
C) Use the complaint exclusion list on future sends.

2. A retailer has revamped their loyalty program. They want to send a loyalty series to new and existing members to share the perks of the new program.
Which action should the retailertake to ensure deliverability is not impacted?

A) Create a new, friendly From Name for the updated program.
B) Send to subscribers, asking for them to confirm opt-in.
C) Purge inactive subscribers to avoid high bounce rates.

3. Northern Trail Outfitters (NTO) was unable to process coupon codes for several days, which caused customers to complain about their experience. NTO would like to apologize by offering an upgraded coupon to help improve customer satisfaction What should NTO do to automate the process of finding its affected customers?

A) Use Einstein engagement scores to identify affected users.
B) Query the data using a specific date range parameter
C) Filter the data based on a specific date range.

4. Northern Trail Outfitters (NTO) notices that some of itsunsubscribe reasons are related to Reply Mail Management (RMM). NTO does not have RMM in its account.
What contributes to these unsubscribe reasons?

A) List Unsubscribe header
B) Universal Unsubscribe
C) Profile Center Unsubscribe

5. The customer service team at Northern Trail Outfitters is reporting that customers are complaining about emails ending up in their spam folders. The marketing team is asking for a solution that can check if the email contains any flags thatcan classify it as spam.

A) Test Send
B) Content Detective
C) Subscriber Preview

Solutions: