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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

Question 1

Northern Trail Outfitters wants to import new contacts gathered from an external web form. The entries are being collected at high frequency, potentially thousands per minute. The data does not need to be immediately ingested into Marketing Cloud as it is used in a daily scheduled send.
What should be recommended?

A. Recreate this external web form inside Marketing Cloud.
B. Push each new record into Marketing Cloud via Platform Event API on form submit.
C. Create this as a Journey Data Source via Journey Builder.
D. Perform a daily bulk export to SFTP for import via Automation.

Question 2

A new Marketing Cloud (MC) customer wants to now implement a Sales Cloud instance to go along with their MC instance. The MC instance has been live for a year now, where the primary key for records has been the Email Address.
Which two options would prevent the customer from duplicating records? (Choose 2)

A. Upload CSV with Migrated Subscriber Keys to All Subscribers.
B. Continue as normal, as Marketing Cloud contact models will dedupe keys by Email Address.
C. Purge the current records and carry on with new keys sourced from Sales Cloud.
D. Get existing records updated with new keys sourced from Sales Cloud instance via a Services agreement.

Question 3

A small restaurant franchise wants to implement Marketing Cloud to support their franchise owners. The corporate office owns the marketing messaging and subscriber lists. The owners of franchised stores add a customized local message to the marketing campaign.
What hierarchy should be recommended?

A. One parent business unit and a child business unit shared across franchise owners.
B. One business unit with shared folders.
C. One parent business unit and a child business unit for each franchise owner.
D. One business unit.

Question 4

An analytics team wants to get hourly updates on email metrics (send, open, click) to provide timely next best actions to the sales team.
What method should the team use?

A. Send Logs
B. Scheduled Reports
C. Tracking Extracts
D. Data views

Question 5

Northern Trail Outfitters (NTO) is creating a birthday journey and one of the requirements is to divert anyone who has redeemed the promotional code before reminder emails are sent on the 15th and 20th of each month.
Their transactional information, which includes redeemed promo codes, is housed in a separate data extension than the one used for journey injection. NTO needs to use an attribute-to-attribute comparison on the customer number field in the journey source and transaction data extensions.
Which activity would they use to accomplish this?

A. Decision Split Activity using only Contact Data
B. Decision Split Activity using both Contact and Journey Data
C. Einstein Split Activity
D. Decision Split Activity using only Journey Data

Solutions: