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PDMA Product Development Professional (NPDP) Certification Sample Questions:

1. Which of the following are benefits of having a Business Strategy?
I. Business strategy directs choices about how to deploy resources
II. Business strategy directs how you will copy competitors
III. Business strategy helps a company sidestep competitive convergence IV. Business strategy drives product strategy

A) I, III, IV
B) I, II, III, IV
C) I, II, III
D) II, III, IV

2. Which of the following is the product life cycle stage when the company must make tough decisions about what to do with the product as sales decrease?

A) Maturity
B) Introduction
C) Decline
D) Growth

3. Which of the following is the most appropriate role for the marketing team member in technical product development?

A) Always lead the development team
B) Make marketing decisions without the involvement of technical people
C) Screen technical development team members attempts to talk to customers
D) Stay informed about technical progress, via attendance at team meetings, etc.

4. The product design specifications must use a set of metrics to ensure they are met during the desing work.
Suppose you are designing a new automobile. Which of the following is an acceeptable product design metric:

A) The seats are comfortable
B) There are a wide range of colors and fabrics available for the interior
C) The towting capacity is adequate for most people to use a boat trailer
D) The car accelerates from 0 to 60 miles per hour in less than 6 seconds

5. Information gathered by other researchers for other purposes, the fit between research method and research purpose, unknown sample size, varying levels of quality, and dated information are all pitfalls of which type(s) of market research?

A) Voice of the customer
B) All the above
C) Survey research
D) Secondary market research

Solutions: