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Last Updated: Sep 13, 2026
No. of Questions: 157 Questions & Answers with Testing Engine
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Salesforce EEB-101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Subscriber & Data Management | 25% | - Data extensions and list management - Segmentation and audience creation - Subscriber status and preferences - Import/export and data quality |
| Email Marketing Concepts & Best Practices | 20% | - Compliance and regulations (CAN-SPAM, GDPR, CASL) - Deliverability and sender reputation - Email design and accessibility best practices - Email marketing fundamentals |
| Email Creation & Testing | 25% | - Sender authentication (SPF, DKIM, DMARC) - Preview, test send, and validation - Dynamic content and personalization - Email Studio tools and editors |
| Sending & Automation | 20% | - Triggered emails and transactional sends - Automation Studio basics - Guided sends and user-initiated sends - Journey Builder fundamentals |
| Tracking & Reporting | 10% | - Key metrics (open, click, bounce, conversion) - Interpreting results and optimization - Standard reports and dashboards |
Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:
Northern Trail Outfitters (NTO) has rolled out changes to the OTS CTA button color.
Where should NTO be able to see if there has been a lift in the overall likelihood to click?
- A. Einstein Messaging Insights
- B. Einstein Engagement Frequency
- C. Einstein Engagement Scoring
Correct Answer: C 🗳️
Explanation: Only visible for SureTorrent members. You can sign-up / login (it's free).
A marketer with Northern Trail Outfitters needs to review how different variations of an email will render in different email clients.
Which tool should the marketer use?
- A. Test Send
- B. Content Detective
- C. Send Preview
Correct Answer: C 🗳️
Explanation: Only visible for SureTorrent members. You can sign-up / login (it's free).
Northern Trail Outfitters (NTO) has multiple lines of businesses sharing one business unit. NTO wants to ensure its customers can identify their specific line of business when receiving an email.
Which setting should be configured in a send to identify the line of business sending the message?
- A. Sender Authentication Package
- B. Sender Profile
- C. Brand Builder
Correct Answer: B 🗳️
Explanation: Only visible for SureTorrent members. You can sign-up / login (it's free).
Northern Trail Outfitters Is building a data extension that will store preference data for the its subscribers.
Which settings should be enabled to allow a SQL Query Activity to update the data extension?
- A. Primary Key
- B. Is Sendable
- C. Nullable
Correct Answer: A 🗳️
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Northern Trail Outfitters (NTO) was unable to process coupon codes for several days, which caused customers to complain about their experience. NTO would like to apologize by offering an upgraded coupon to help improve customer satisfaction What should NTO do to automate the process of finding its affected customers?
- A. Use Einstein engagement scores to identify affected users.
- B. Query the data using a specific date range parameter
- C. Filter the data based on a specific date range.
Correct Answer: B 🗳️
Explanation: Only visible for SureTorrent members. You can sign-up / login (it's free).
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