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Last Updated: Sep 13, 2026
No. of Questions: 157 Questions & Answers with Testing Engine
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Salesforce EEB-101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Content Creation and Delivery | 24% | - Build and customize email content
|
| Topic 2: Subscriber and Data Management | 26% | - Manage subscriber and data processes
|
| Topic 3: Insights and Analytics | 14% | - Analyze email metrics
|
| Topic 4: Email Marketing Best Practices | 10% | - Design effective email campaigns
|
| Topic 5: Marketing Automation | 26% | - Automate email campaigns
|
Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:
Northern Trail Outfitters is redesigning its brand guidelines and wants to ensure its emails are accessible.
Which best practice should the email designer follow to meet accessibility standards?
- A. Use contrasting colors
- B. Minimize whitespace
- C. Build image-based emails.
Correct Answer: A 🗳️
Explanation: Only visible for SureTorrent members. You can sign-up / login (it's free).
Northern Trail Outfitters (NTO) sends a birthday coupon during the subscriber's birthday month. NTO wants to reward the subscriber based upon engagement with the email and provide further messages based on that interaction.
Which no-code features should be implemented to accomplish this?
- A. Journey Builder and Engagement Split
- B. Automation studio and Query Activity
- C. Salesforce CDP and Einstein Engagement Scoring
Correct Answer: A 🗳️
Explanation: Only visible for SureTorrent members. You can sign-up / login (it's free).
Northern Trail Outfitters (NTO) sends 500,000 emails per month and shares its sending domain and IP with other customers.
Which action ensures NTO's sending reputation remains intact?
- A. Request a Private Domain to leverage SPF and DKIM authentication.
- B. Implement an SAP with Private Domain and a Dedicated IP.
- C. Request three Dedicated IPs to spread out the sending volume.
Correct Answer: B 🗳️
Explanation: Only visible for SureTorrent members. You can sign-up / login (it's free).
The marketing team at Northern Trail Outfitters observed a bounce rate of 23% for their last email send.
Which best practice should they follow to uphold their sender reputation?
- A. Continue monitoring the bounce rate for changes.
- B. Remove the bounced addresses before the next send.
- C. Nothing - bounce rates up to 30% are acceptable.
Correct Answer: B 🗳️
Explanation: Only visible for SureTorrent members. You can sign-up / login (it's free).
Northern Trail Outfitters (NTO) is having an issue with bad email addresses coming into its website email signup form, impacting deliverability and sender reputation.
What should NTO use to make sure email addresses are valid before adding to its audience?
- A. Add CAPTCHA validation to the form
- B. Leverage a Smart Capture block
- C. A double opt-in at signup
Correct Answer: C 🗳️
Explanation: Only visible for SureTorrent members. You can sign-up / login (it's free).
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