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Last Updated: Sep 07, 2026
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Facebook 410-101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Media Buying Tools | 20% | - Manage Meta Business Manager & Business Suite - Set up and analyze A/B tests - Use Commerce Manager & Catalogs - Configure Events Manager & Conversions API |
| Campaign Optimization | 22% | - Troubleshoot delivery issues - Use Advantage+ solutions - Understand Meta ad auction dynamics - Optimize delivery and performance |
| Creative Strategy | 13% | - Comply with ad creative policies - Apply creative best practices - Align creative formats with objectives |
| Reporting & Measurement | 15% | - Generate and interpret reports - Define relevant KPIs and metrics - Apply measurement methodologies |
| Campaign Activation | 31% | - Configure brand safety and ad policies - Apply buying types and bidding strategies - Implement audience targeting strategies - Set up campaigns aligned with business objectives |
Facebook Certified media buying professional Sample Questions:
What are the different data sources you can add and remove from your Business Manager?
(Select all 5 that apply.)
Choose ALL answers that apply.
- A. Catalogs
- B. Ad Accounts
- C. Offline event sets
- D. Properties
- E. Pixels
- F. Fan Pages
- G. Shared audiences
- H. Users
Correct Answer: A,C,D,E,G 🗳️
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Which strategy should you recommend to meet the client's goals?
Choose only ONE best answer.
- A. Custom audiences and Lookalike audiences.
- B. Custom Audiences and Carousel.
- C. Interest and lookalike audiences.
- D. Audience Network and Custom Audiences.
Correct Answer: A 🗳️
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An online boutique jewelry is trying to maximize their investment in their Facebook campaigns; however, they see that conversions have been low. These are the initial set up of the campaign you are running:
* Campaign is optimized for conversion objective
* The attribution window is set to 1 days
* You've set up lifetime budget
* Average purchase value has been higher than expected
You are running remarketing campaigns to people who've visited the website What changes do you make in order to increase conversions?
Choose only ONE best answer.
- A. Run retargeting campaigns to people who have made purchased in the past 10 days.
- B. Delete all remarketing campaigns
- C. Change optimization from custom conversions to value optimization.
- D. You should increase attribution window to 7 days.
Correct Answer: D 🗳️
You have a total of $28,000 for several promotions that your client would like to launch in the next 4 weeks.
They would like to promote a different products each week and ensure that you spend your budget for each of the 4 weeks.
How would you set up your budget for these campaigns?
Choose only ONE best answer.
- A. $7,000 lifetime budget with accelerated delivery.
- B. $28,000 lifetime budget with accelerated delivery.
- C. $4,000 lifetime budget with standard delivery.
- D. $28,000 lifetime budget with standard delivery.
Correct Answer: A 🗳️
Which of the following categories can be blocked on In-Stream Video ads?
Select 3 that apply.
Choose ALL answers that apply.
- A. Mature
- B. Dating
- C. Tragedy and conflict
- D. Gambling
- E. Debatable social issues
Correct Answer: A,C,E 🗳️
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