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Last Updated: Sep 07, 2026
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Facebook 410-101 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Campaign Setup and Management | - Ad creation and structure
|
| Topic 2: Campaign Planning | - Objective selection and campaign strategy
|
| Topic 3: Measurement and Reporting | - Analytics and performance evaluation
|
| Topic 4: Campaign Optimization | - Performance improvement techniques
|
Facebook Certified media buying professional Sample Questions:
You've been working on a reach and frequency campaign for your client.
You launch the campaign at 8 AM. It's 3 PM, and you realize you need to change your audience.
How can you fix this?
Choose only ONE best answer.
- A. You need to cancel current ad set and launch a new ad set with the fix.
- B. You can go into the ad-set and just change the audience.
- C. You need to build a new ad-set with the different audience.
Correct Answer: A 🗳️
Explanation: Only visible for SureTorrent members. You can sign-up / login (it's free).
What roles within your Business Manager can view insights for your Page in Audience Insights?
(Select all that apply)
Choose ALL answers that apply.
- A. Ad Account Admins
- B. Fan Page Admins
- C. Fan Page Analyst and Ad Account Admin
- D. Page Advertiser
- E. Page Analyst
Correct Answer: B,D 🗳️
Explanation: Only visible for SureTorrent members. You can sign-up / login (it's free).
What tools can you use to determine if Facebook Pixel is detecting your event conversions?
(Select all that apply)
Choose ALL answers that apply.
- A. Facebook Analytics Tools
- B. Facebook Custom Audiences
- C. Facebook pixel helper
- D. Business Manager' Pixel Data Source
Correct Answer: A,C,D 🗳️
What column within Facebook Ads Manager helps you measure the sales generated by your campaigns?
Choose only ONE best answer.
- A. Total Purchases
- B. Conversion Costs
- C. Total Conversion Value
- D. Conversions
Correct Answer: C 🗳️
Your client gave you 50 USD to run an ad. You are required to run the campaign for 20 days on a daily budget.
They want you to run a post engagement to a custom audience of their customer database. More specifically, customers who have bought a product in the past 180 days.
What is the daily budget for the campaign and how would you set it up?
Choose only ONE best answer.
- A. There is not enough budget to run the campaign for 20 days with $50. You would need to ask your client to decrease the timeline to 15 days.
- B. You set up a lifetime budget of 50 USD. The daily budget is irrelevant.
- C. Your daily budget is 2.5 USD, and you set up daily budget for 2.5 USD.
- D. There is not enough budget to run the campaign for 20 days with $50. You would need to ask your client to increase the budget to 100 USD.
- E. Your daily budget is 2.5 USD, and you set up lifetime budget for 50 USD.
Correct Answer: D 🗳️
Explanation: Only visible for SureTorrent members. You can sign-up / login (it's free).
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