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Last Updated: Jul 15, 2026

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Facebook 410-101 Exam Syllabus Topics:

SectionObjectives
Topic 1: Campaign Setup and Management- Ad creation and structure
  • 1. Budgeting and bidding strategies
    • 2. Ad sets, ads, and campaign hierarchy
      Topic 2: Campaign Planning- Objective selection and campaign strategy
      • 1. Audience targeting fundamentals
        • 2. Defining marketing objectives in Meta Ads Manager
          Topic 3: Measurement and Reporting- Analytics and performance evaluation
          • 1. Meta Ads reporting tools
            • 2. Key performance metrics (CTR, CPA, ROAS)
              Topic 4: Campaign Optimization- Performance improvement techniques
              • 1. Delivery optimization and scaling strategies
                • 2. A/B testing and experimentation

                  Facebook Certified media buying professional Sample Questions:

                  1. You've been working on a reach and frequency campaign for your client.
                  You launch the campaign at 8 AM. It's 3 PM, and you realize you need to change your audience.
                  How can you fix this?
                  Choose only ONE best answer.

                  A) You need to cancel current ad set and launch a new ad set with the fix.
                  B) You can go into the ad-set and just change the audience.
                  C) You need to build a new ad-set with the different audience.


                  2. What roles within your Business Manager can view insights for your Page in Audience Insights?
                  (Select all that apply)
                  Choose ALL answers that apply.

                  A) Ad Account Admins
                  B) Fan Page Admins
                  C) Fan Page Analyst and Ad Account Admin
                  D) Page Advertiser
                  E) Page Analyst


                  3. What tools can you use to determine if Facebook Pixel is detecting your event conversions?
                  (Select all that apply)
                  Choose ALL answers that apply.

                  A) Facebook Analytics Tools
                  B) Facebook Custom Audiences
                  C) Facebook pixel helper
                  D) Business Manager' Pixel Data Source


                  4. What column within Facebook Ads Manager helps you measure the sales generated by your campaigns?
                  Choose only ONE best answer.

                  A) Total Purchases
                  B) Conversion Costs
                  C) Total Conversion Value
                  D) Conversions


                  5. Your client gave you 50 USD to run an ad. You are required to run the campaign for 20 days on a daily budget.
                  They want you to run a post engagement to a custom audience of their customer database. More specifically, customers who have bought a product in the past 180 days.
                  What is the daily budget for the campaign and how would you set it up?
                  Choose only ONE best answer.

                  A) There is not enough budget to run the campaign for 20 days with $50. You would need to ask your client to decrease the timeline to 15 days.
                  B) You set up a lifetime budget of 50 USD. The daily budget is irrelevant.
                  C) Your daily budget is 2.5 USD, and you set up daily budget for 2.5 USD.
                  D) There is not enough budget to run the campaign for 20 days with $50. You would need to ask your client to increase the budget to 100 USD.
                  E) Your daily budget is 2.5 USD, and you set up lifetime budget for 50 USD.


                  Solutions:

                  Question # 1
                  Answer: A
                  Question # 2
                  Answer: B,D
                  Question # 3
                  Answer: A,C,D
                  Question # 4
                  Answer: C
                  Question # 5
                  Answer: D

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