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Google Reporting and Analysis Exam Practice Test Sample Questions:

1. Ed is reviewing the money he has spent on Google AdWords and comparing it to the revenue that it has generated. If Ed has spent $8,000 on advertising and earned $21,000 from the sales as a result of the advertising, what is his return on investment?

A) $13,000
B) $21,000
C) 162.5 percent
D) 16.25 percent

2. Robert is experimenting with the Google Website Optimizer but doesn't understand how the tool works. Which of the following best defines how the Google Website Optimizer works?

A) The Website Optimizer tool will show some users the original content, and some users the new content, to determine which version leads the users to take the desired actions on Robert's site.
B) The Website Optimizer is a paid service where Google will revamp Robert's landing page, several pages, or the entire website (for a fee) to improve the overall effectiveness of the site. Once the site has been modified, Google will show some users the original content, and some users the new content, to determine which version leads the users to take the desired actions on Robert's site.
C) The Website Optimizer is a paid service where Google will revamp Robert's landing page, several pages, or the entire website (for a fee) to improve the overall effectiveness of the site.
D) The Website Optimizer tool will scan Robert's website to see where the users are bouncing, where the users are spending more time, and other statistics about the user activity on Robert's website. With this information he can make adjustments for a better ROI.

3. Don is configuring his website for an A/B experiment with the Google Website Optimizer. He's reviewing the scripts used to tag his pages and he's confused about which script does what so he's called you for help. Don needs to know which script sends pageview information to Google so that visits will be recorded in his reports. This is the script that has the account number that's unique to his experiment. Which script does Don need?

A) User-ID script
B) Control script
C) Conversion script
D) Tracking script

4. You have been using Google Analytics for your company for the past one year. You've created several reports using Google Analytics and it's helped you make good decisions about your website. You're currently considering sharing your data as part of the Analytics Benchmarking Service. Your manager is in agreement with sharing the data as long as you can do so anonymously. Based on this condition, which Data Sharing Settings would you be able to share in the Benchmarking Service?

A) You should choose the option "Sharing Google Analytics data with Google products only" to keep your data anonymous.
B) You should choose the option 'Sharing Google Analytics data anonymously with the benchmarking service' to keep your data anonymous.
C) You have to share the data with known information, so Google Analytics can contribute the information to similar sites. The advantage is that you'll also see other information that's gone into the Google Analytics Benchmarking Service.
D) You should choose the option "Sharing Google Analytics data anonymously with Google and the benchmarking service" to keep your data anonymous.

5. Exhibit:

You are a Google AdWords consultant for a new client. The client has already set up a Google AdWords campaign, but they aren't getting results yet. The client would first like for you to explain the different columns of the Campaigns tab as seen in the figure. Your client is most interested in which column would tell him how well the campaign is doing. What column tells the most information about the campaign's overall performance?

A) Average CPC
B) Impressions
C) Clicks
D) CTR

Solutions: