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Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. AdWords Editor is account management software. Which of the following are the benefits of using AdWords Editor?
Each correct answer represents a complete solution. Choose all that apply.

A) You can perform advanced searches and edits.
B) You cpload changes to AdWords at any time.
C) You can store and navigate one or more accounts.
D) You can work offline on your Mac or PC.

2. Sally is optimizing her Google AdWords account for her catering hall. The catering hall is in an old castle near Phoenix, Arizona. The castle is a landmark for Phoenix residents and it's a popular place for weddings, banquets, and parties. Which one of the following is the best choice for targeting Sally's market to a very specific area?

A) City targeting
B) Country targeting
C) Region and City targeting
D) Customized targeting

3. You are a Google AdWords professional explaining how your client should create a budget for their Google AdWords campaign. The client is confused how Google AdWords determines the lowest possible value for the highest position of the ad. You explain that Google AdWords uses a combination of the Quality Score and the CPC bid. The customer still isn't satisfied and wants a more in-depth explanation. Which of the following is the best description how Google AdWords determines ad ranks in search pages?

A) Google AdWords will divide the Ad Rank of the ad showing above you by your Quality Score, then round off to the nearest cent.
B) Google AdWords will divide the Ad Rank of the average bid of all ads competing you're your keywords by your Quality Score, then round off to the nearest cent.
C) Google AdWords will divide the Ad Rank of the ad showing beneath you by your Quality Score, then round off to the nearest cent.
D) Google AdWords considers whoever bids the highest for a keyword and then that person moves to the top of the order.

4. Which of the following categories are NOT targeted by the Placement tool?

A) Game placements
B) Video placements
C) Feed placements
D) Entertainment placements

5. Sam has created a Google AdWords advertisement for his consignment clothing store in San
Francisco. Sam wants to make certain that his ad catches people's attention. Which of the
following examples would be permissible for Google AdWords policies?

A) Best Clothes!
B) G-o-o-d-c-l-o-t-h-e-s
C) New 2U Clothes
D) Newly Used Clothes!

Solutions: