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IBM P2080-096 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Security, Access Control and Basic Troubleshooting8%- User Roles, Folder Permissions and LDAP Authentication
  • 1. Flowchart and Table Object Access Restrictions
    • 2. Runtime Performance Bottleneck Diagnosis
      Topic 2: Unica Campaign Data Model, Tables and Audience Segmentation28%- Segment Creation, Select Statements and Filter Logic
      • 1. Raw SQL and Campaign Macro Segmentation Queries
        • 2. Sampling, Exclusion and Duplicate Suppression Rules
          - Base Tables, User Tables and Derived Table Design
          • 1. Lookup Tables and Reference Data Integration
            • 2. Customer Contact History and Response Tracking Tables
              Topic 3: Unica Enterprise Campaign Core Architecture & Deployment24%- Server Components and Multi-Tier Infrastructure
              • 1. Campaign Server, Listener and Runtime Agent Roles
                • 2. Database Schema and ODBC Data Source Configuration
                  - Installation, Upgrade and Environment Migration
                  • 1. Patch Application and Version Compatibility Rules
                    • 2. Pre-install Hardware and OS Prerequisite Checks
                      Topic 4: Offer Management, Personalization and Delivery Channels14%- Multi-Channel Output Integration
                      • 1. Real-Time Integration with Unica Interact
                        • 2. Email, SMS and Direct Mail Channel Connectors
                          - Offer Catalog Creation and Attribute Personalization
                          • 1. Static and Dynamic Offer Template Authoring
                            • 2. Offer Eligibility Rules and Volume Cap Limits
                              Topic 5: Campaign Flowchart Design, Processes and Execution26%- Batch Scheduling, Triggering and Execution Controls
                              • 1. Recurring Schedules and Event-Driven Flowchart Runs
                                • 2. Execution Logging, Failure Retries and Error Handling
                                  - Standard Flowchart Process Nodes Configuration
                                  • 1. Mail List, Call List and Output File Generation
                                    • 2. Select, Merge, Extract and Snapshot Process Setup

                                      IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:

                                      1. When should a user regenerate a strategic segment in Unica Campaign?

                                      A) Daily
                                      B) Never
                                      C) Whenever a new campaign is created.
                                      D) When datasource contents have changed.


                                      2. In Unica Campaign, where does a customer navigate in order to load an existing table catalog into a flowchart?

                                      A) Click the Run icon.
                                      B) Click the Admin icon.
                                      C) Click the Options icon.
                                      D) Click the flowchart icon.


                                      3. In Unica Campaign, a customer creates a Segment called Loyal Core. Where does the customer need to navigate to in order to view the Segment details?

                                      A) Go to Campaign > Sessions
                                      B) Go to Campaign > Summary
                                      C) Go to Campaign > Segments >
                                      D) Go to Campaign > Offers


                                      4. Which Unica Campaign process lets you fine tune a campaign to maximize its effectiveness?

                                      A) Cube
                                      B) Track
                                      C) Data Manipulation
                                      D) Analytical/Optimization


                                      5. What information is used to determine if response data in Unica Campaign should be recorded?

                                      A) Attributes of Interest
                                      B) ID information
                                      C) Response codes
                                      D) Attributes of Interest, ID information, and Response codes


                                      Solutions:

                                      Question # 1
                                      Answer: D
                                      Question # 2
                                      Answer: B
                                      Question # 3
                                      Answer: C
                                      Question # 4
                                      Answer: D
                                      Question # 5
                                      Answer: D

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