Last Updated: Jul 23, 2026
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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Security, Access Control and Basic Troubleshooting | 8% | - User Roles, Folder Permissions and LDAP Authentication
|
| Topic 2: Unica Campaign Data Model, Tables and Audience Segmentation | 28% | - Segment Creation, Select Statements and Filter Logic
|
| Topic 3: Unica Enterprise Campaign Core Architecture & Deployment | 24% | - Server Components and Multi-Tier Infrastructure
|
| Topic 4: Offer Management, Personalization and Delivery Channels | 14% | - Multi-Channel Output Integration
|
| Topic 5: Campaign Flowchart Design, Processes and Execution | 26% | - Batch Scheduling, Triggering and Execution Controls
|
1. When should a user regenerate a strategic segment in Unica Campaign?
A) Daily
B) Never
C) Whenever a new campaign is created.
D) When datasource contents have changed.
2. In Unica Campaign, where does a customer navigate in order to load an existing table catalog into a flowchart?
A) Click the Run icon.
B) Click the Admin icon.
C) Click the Options icon.
D) Click the flowchart icon.
3. In Unica Campaign, a customer creates a Segment called Loyal Core. Where does the customer need to navigate to in order to view the Segment details?
A) Go to Campaign > Sessions
B) Go to Campaign > Summary
C) Go to Campaign > Segments >
D) Go to Campaign > Offers
4. Which Unica Campaign process lets you fine tune a campaign to maximize its effectiveness?
A) Cube
B) Track
C) Data Manipulation
D) Analytical/Optimization
5. What information is used to determine if response data in Unica Campaign should be recorded?
A) Attributes of Interest
B) ID information
C) Response codes
D) Attributes of Interest, ID information, and Response codes
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: B | Question # 3 Answer: C | Question # 4 Answer: D | Question # 5 Answer: D |
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