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Oracle 1Z1-1031 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Audience Creation & Management20%- Audience activation and delivery
- Classification and taxonomy setup
- Build and configure audience segments
Topic 2: Reporting & Optimization15%- Site Hits and Inventory reports
- Performance analysis and optimization
- Audience profile and discovery reports
Topic 3: Identity Mapping & Resolution20%- Offline match integration
- Oracle ID Graph concepts
- ID swapping and mapping strategies
Topic 4: Tag Implementation & Data Ingestion25%- Mobile SDK integration
- BlueKai Core Tag deployment
- Server-to-server integration
- First-party data ingestion methods
Topic 5: Data Strategy and Scoping20%- Compliance and privacy requirements
- Data scoping and collection policies
- Define DMP use cases

Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. You are working with a client to help guide their seat governance structure. After discussing their company policies and procedures, you discover that each region follows its own protocols, operations are for the most part independent and they might benefit from discretionary data-sharing between regions.
Based on what you have learned, which seat governance option should you recommend?

A) A single seat shared by all regions
B) Horizontal regional empowerment
C) Global template with local nuances
D) Global DMP nerve center
E) Full agency control


2. Your client, Alpha Corp, needs 500 categories created for their global website. These categories will be used by marketers and analysts to address audiences, design data campaigns, and manage allocation of advertising resources. They need the ability to delete the categories at a future date, but do not need to frequently update or re-order the options.
What should you do to accommodate your customer's needs?

A) Self-classification
B) Corporate classification
C) Self-service OnRamp
D) Managed classification


3. Which two configurations are necessary to implement a JSON Return Tag? (Choose two.)

A) Select JSON Result in the Container Settings.
B) Select JSON Return Tag in the Campaign Settings.
C) Add phint ret=js to the CoreTag.
D) Deploy the JSON Return Tag.


4. You are helping your client create a campaign and they ask you what they should select for Win Frequency for a JSON Return Campaign. You discuss their preferences with them and determine that they want the campaign to win when a user in the target audience is tagged with a new or existing category.
Given this, what should they select for Win Frequency?

A) 1
B) 7
C) 15
D) 30
E) Win Each Category
F) Win Every Time


5. You want to generate a container to deploy on your mobile website. Identify the two correct ways of configuring the tag from the "Generate Code" dialogue box. (Choose two.)

A) Select the "Disable mobile support" advanced configuration option.
B) Select "Allow multiple tagging" and "Use multiple IFrames" advanced configuration options.
C) Click the "Mobile" configuration template.
D) Select "Suppress cache busting" advanced configuration option.
E) Select "Suppress multiple tagging" advanced configuration option.


Solutions:

Question # 1
Answer: A
Question # 2
Answer: C
Question # 3
Answer: B,D
Question # 4
Answer: F
Question # 5
Answer: B,E

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