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PDMA Product Development Professional (NPDP) Certification Sample Questions:

1. New products include:
I. New to the world products or breakthroughs, e.g. personal computer
II. New category entries or platforms, e.g. Intel 386
III. Additions to product lines or enhancements, e.g. Pentium 500mhz

A) I and III
B) I and II
C) I, II, and III
D) II and III

2. The product concept description should include which three elements?

A) Customer needs, enviromental factos, customer use reports
B) Competitive benchmark, concept description, qualitative measures
C) Qualitative descrption, quantitative parameters nad technical deliverables
D) Core benefits, tangible attributes and augmented features

3. The New Products Process Manager is the executive manager(s) responsible for the strategic results of the NPD process

A) False
B) True

4. Who should be involved in the application of scoring new product opportunities:

A) only the marketing manager
B) a cross-functional team
C) only the Chief Executive
D) only the new product manager

5. Which of the following is an item that separates the winners from the losers in new product development?

A) A senior management role in which they micro-manage the process
B) Frugal resource investment, at the expense of speed and quality of execution
C) Reactive jumping to new product project execution without wasting time on pre-development homework
D) A strong market orientation: market driven, customer focused

Solutions: