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Last Updated: Sep 12, 2026
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Salesforce MCAE-Con-201 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Marketing Automation | - Engagement Programs
|
| Prospect Management | - Data Model and Segmentation
|
| Maintenance and Best Practices | - System Optimization
|
| Email Marketing | - Email Creation and Delivery
|
| Account Engagement Administration | - Configuration and Setup
|
| Reporting and Analytics | - Performance Measurement
|
Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:
LenoxSoft has two primary groups of contacts in their Salesforce account, managed separately using Marketing Cloud Account Engagement Business Units (PBUs). They have one marketing team that needs to manage campaigns for both business units (BUs).
How should this be configured?
- A. Create Marketing Cloud Account Engagement user records in one business unit, then use the business unit switcher to access each account.
- B. Create multiple Salesforce users with the same email address connected to one Marketing Cloud Account Engagement user, then use the business unit switcher.
- C. Create one Salesforce user connected to one Marketing Cloud Account Engagement user, then use Marketing Cloud Account Engagement user groups to use the business unit switcher.
- D. Create Marketing Cloud Account Engagement user records in each business unit connected to the same Salesforce users, then use the business unit switcher.
Correct Answer: D 🗳️
An admin user would like to create a User Role for a new marketing intern to only have the ability to view prospect lists and emails that have already been sent. Which of the following is the best way for the Admin user to set up this role for the intern if LenoxSoft has an Ultimate level account?
- A. Create a Custom User Role with only the options to 'view' & 'edit' lists and 'view' emails selected
- B. Set the intern up in the Default 'Marketing' User Role
- C. Create a Custom User Role with only the options to 'view' lists and 'view' emails selected
- D. Set the intern up in the Default 'Marketing Intern' User Role
Correct Answer: C 🗳️
"LenoxSoft wants to ensure that if a lead or contact no longer meets market data sharing rules for a business unit (BU) the prospect is no longer active in the BU they previously matched.
What behavior should be expected in Marketing Cloud Account Engagement when a lead or contact no longer matches a market data sharing rule?
- A. The prospect is marked as opted out
- B. The prospect is marked as do not email
- C. The prospect is sent to the recycle bin
- D. The prospect is unassigned from its user
Correct Answer: C 🗳️
What is true about scoring? [Choose one answer]
- A. Salesforce opportunities can influence a prospect's score.
- B. Marketing Cloud Account Engagement comes with a scoring model that cannot be adjusted or changed.
- C. Marketing Cloud Account Engagement will automatically assign prospects a score from F- to A+.
- D. It is not possible to reset a prospect's score to 0.
Correct Answer: A 🗳️
LenoxSoft has a Product Interest form where prospects can select a field value for which product lines they are interested in. The company wants that form field to automatically add prospects to a list for the product line they are interested in. If they select "Product Line A," it will add them to the "Product Line A" list. If the prospect field value doesn't contain "Product Line A," they would also like them to be removed from the list.
Which automation tool in Marketing Cloud Account Engagement should be used?
- A. Automation rule
- B. Dynamic list
- C. Segmentation rule
- D. Completion action
Correct Answer: B 🗳️
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