Last Updated: Jun 21, 2026
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1. The LenoxSoft marketing manager wants to report to the CEO each month the number of new leads generated and what types of assets are generating those new leads. Identify the Marketing Cloud Account Engagement reports and associated KPIs that would provide these metrics. Choose 2 answers:
A) Form Report: Impressions
B) Form Report: Conversions
C) Lifecycle Report: New Prospects Created
D) Form Report: Submissions
2. LenoxSoft wants to create a re-engagement program that will nurture prospects if they're last activity is greater than 90 days. Once they begin the re-engagement program, if they become active, the prospects need to remain in the program. Which solution would you recommend ?
A) Static List
B) Test List
C) Static or Dynamic list
D) Dynamic List
3. LenoxSoft has two Marketing Cloud Account Engagement accounts: Account A and Account B. Both accounts are syncing with the same Salesforce org. Their marketing teams have consolidated and have decided to merge Account B into Account A.
What action should they take to successfully complete the migration?
A) Export existing custom field mappings to import desired fields into Account A.
B) Get a brand new Marketing Cloud Account Engagement org and migrate both Account A and Account B into it.
C) Manually rebuild any automations built in Account B in Account A.
D) Include prospect activity history from Account B in their prospect import if they want to retain it.
4. When warming a dedicated IP, what would support good delivery rates with initial email sends and build the IP's sending reputation?
A) Segment prospects with free email service providers for initial email sends.
B) Segment internal employees with high scores for initial email sends.
C) Segment cold prospects with a low score to reengage for initial email sends.
D) Segment the best and most active contacts for initial email sends.
5. What is true about the Salesforce connector ?
A) When connecting Marketing Cloud Account Engagement and Salesforce you only need to follow a connection wizard in Marketing Cloud Account Engagement.
B) Email is the unique identifier unless "allow multiple Prospects with same email address" is enabled.
C) You can connect Marketing Cloud Account Engagement to a Salesforce sandbox or production environment
D) Only lead, contacts and accounts are synchronized from Salesforce to Marketing Cloud Account Engagement
Solutions:
| Question # 1 Answer: B,C | Question # 2 Answer: A | Question # 3 Answer: C | Question # 4 Answer: B | Question # 5 Answer: B,C |
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