Last Updated: Oct 10, 2026
No. of Questions: 298 Questions & Answers with Testing Engine
Download Limit: Unlimited
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| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Salesforce Certified Marketing Cloud Account Engagement Specialist |
| Exam Number: | Marketing-Cloud-Account-Engagement-Specialist |
| Available Languages: | English |
| Exam Duration: | 90 minutes |
| Real Exam Qty: | 60 |
| Certificate Validity Period: | 2 years |
| Related Certifications: | Salesforce Certified Marketing Cloud Account Engagement Consultant |
| Passing Score: | 65% |
| Exam Format: | Multiple choice, Scenario-based questions |
| Exam Price: | $200 USD |
| Recommended Training: | Salesforce Trailhead Learning Path |
| Exam Registration: | Salesforce Trailhead Academy |
| Sample Questions: | DOWNLOAD DEMO |
| Exam Way: | Online proctored or in-person at authorized test centers |
| Pre Condition: | 6–12 months of hands-on experience with Marketing Cloud Account Engagement platform; practical experience building and executing marketing workflows |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/marketing-cloud-account-engagement-specialist |
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Lead Management | 24% | - Lead lifecycle management - Completion actions and page actions - Automation rules and segmentation rules - Static and dynamic lists creation and segmentation |
| Topic 2: Engagement Studio | 17% | - Program logic, triggers and actions - Building and updating engagement programs - Program structure and components - Program performance and optimization |
| Topic 3: Email Marketing | 20% | - Email deliverability and compliance - Email types, templates and capabilities - Email reporting and performance analysis - Email creation and sending process |
| Topic 4: Visitors and Prospects | 8% | - Prospect activity and engagement analysis - Prospect data management and audits - Visitor-to-prospect conversion process |
| Topic 5: Administration | 11% | - Scoring and grading model configuration - Data synchronization between Account Engagement and Salesforce - Field creation, mapping and management - Recycle bin functionality and data recovery |
| Topic 6: Forms, Form Handlers and Landing Pages | 20% | - Landing page design and deployment - Performance metrics and optimization - Form handler setup and integration - Form creation, configuration and use cases |
Salesforce recommends the following official training resources:
Choose the format that fits your schedule, then reinforce it with regular question practice.
The latest exam information lists 60 questions for the Marketing-Cloud-Account-Engagement-Specialist exam, to be completed within 90 minutes minutes. Knowing the format cold is half the battle — timed practice handles the other half.
These are the core domains of the Salesforce Marketing Cloud Account Engagement Specialist blueprint:
The remaining domains appear in the full official outline, all of which our bank addresses.
Salesforce sets the following prerequisites for the Salesforce Marketing Cloud Account Engagement Specialist: 6–12 months of hands-on experience with Marketing Cloud Account Engagement platform; practical experience building and executing marketing workflows.
Check the current requirements on the official certification page before scheduling.
Validity is maintained, not assumed. Our dedicated IT team checks the system and pushes new versions to the site continuously, so the Marketing-Cloud-Account-Engagement-Specialist bank on sale is always the latest — with expert-verified answers across the Salesforce Marketing Cloud Account Engagement Specialist objectives. You can also pick the format that fits your devices: an easy-to-read PDF, a Windows PC test engine, or a browser-based online engine for Windows, Mac, Android, and iOS. Questions? Support replies to instant messages and emails within two hours.
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As of the latest information, the Marketing-Cloud-Account-Engagement-Specialist exam's passing score is 65% and the registration fee is $200 USD. Salesforce can adjust either figure, so verify both on the official site before you book.
What happens if a prospect is removed from a drip program and later added back?
Correct Answer: D 🗳️
Explanation: Only visible for SureTorrent members. You can sign-up / login (it's free).
What Information does the tooltip above each step on the engagement studio program report provide?
Correct Answer: D 🗳️
Explanation: Only visible for SureTorrent members. You can sign-up / login (it's free).
Form or Form Handler? I want to use progressive profiling to personalize my form.
Correct Answer: A 🗳️
Explanation: Only visible for SureTorrent members. You can sign-up / login (it's free).
A Marketing Cloud Account Engagement user sends out a list email and notices that as a result of the email send, many prospects are now marked as ' Do Not Email ' . What metrics in the list email report could help the Marketing Cloud Account Engagement user understand how these prospects may have become unmailable?
Correct Answer: D 🗳️
Explanation: Only visible for SureTorrent members. You can sign-up / login (it's free).
You want to track prospects that click on a banner ad. What do you use?
Correct Answer: C 🗳️
Explanation: Only visible for SureTorrent members. You can sign-up / login (it's free).
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