Last Updated: Oct 11, 2026
No. of Questions: 306 Questions & Answers with Testing Engine
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| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Salesforce Certified Marketing Cloud Account Engagement Specialist |
| Exam Number: | MC-201 |
| Real Exam Qty: | 60 |
| Related Certifications: | Salesforce Certified Marketing Cloud Engagement Administrator Salesforce Certified Marketing Cloud Engagement Consultant |
| Passing Score: | 72% |
| Certificate Validity Period: | Maintained with release cycles (3x/year) |
| Exam Format: | Multiple Select, Multiple Choice |
| Exam Duration: | 90 minutes |
| Available Languages: | English |
| Exam Price: | USD 200 |
| Sample Questions: | DOWNLOAD DEMO |
| Exam Way: | Online (Proctored) or Onsite (Kryterion Testing Center) |
| Pre Condition: | Salesforce Administrator credential recommended but not mandatory |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/marketingcloudaccountengagementspecialist |
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Engagement Studio | 17% | - Distinguish between the components of an Engagement Program - Explain Engagement Program structure and capabilities |
| Topic 2: Visitors and Prospects | 8% | - Apply the appropriate plan of action using Prospect Audits given a scenario - Describe the relationship between visitors and prospects |
| Topic 3: Account Engagement Forms, Form Handlers and Landing Pages | 20% | - Identify the capabilities, use cases and interpret reporting metrics for landing pages - Identify the capabilities, use cases and interpret metrics of Account Engagement forms given a scenario |
| Topic 4: Lead Management | 24% | - Distinguish between the capabilities of, use cases for, and how to create different types of lists - Define the capabilities of a completion action - Explain what a Score measures and how scoring is managed - Define the capabilities of a segmentation rule - Explain the components and use cases of an automation rule - Define the capabilities of page actions - Explain what a Grade measures and how grading is managed - Identify the capabilities and use cases of custom redirects |
| Topic 5: Administration | 11% | - Explain the relationship between Account Engagement and Salesforce - Illustrate how to create, edit, and map fields - Describe the capabilities of the Account Engagement Recycle Bin |
| Topic 6: Email Marketing | 20% | - Distinguish between an Email and an Email Template - Distinguish between the metrics collected in Account Engagement email reporting - Identify the capabilities and use cases for email given a scenario |
The MC-201 exam, officially titled Salesforce Certified Marketing Cloud Account Engagement Specialist, is the qualifying test for the Salesforce Marketers certification from Salesforce, a credential at the Intermediate level. Passing it proves you have the skills employers look for in certified professionals, and it can also support progress toward related credentials such as Salesforce Certified Marketing Cloud Engagement Administrator, Salesforce Certified Marketing Cloud Engagement Consultant.
The Salesforce Certified Marketing Cloud Account Engagement Specialist exam gives you 90 minutes to work through 60 questions. That is a steady pace with little room for second-guessing, so train yourself to read each question once, flag the difficult ones, and keep moving. Before exam day, sit at least two full timed sessions in the SureTorrent test engine — when the clock feels familiar, it stops being a threat.
You need 72% to pass, and the official registration fee is USD 200. Fall short and you pay that fee in full again for every retake, which makes solid preparation the cheaper option by far. Work through the SureTorrent practice questions until you score comfortably above the passing mark, then book your seat.
Salesforce Administrator credential recommended but not mandatory Eligibility rules can change over time, so before you register, confirm the latest requirements on the official exam page: Salesforce MC-201 exam overview.
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The Salesforce Certified Marketing Cloud Account Engagement Specialist syllabus is organized into 6 domains. The main areas include Engagement Studio (17%), Email Marketing (20%), and Lead Management (24%). Scroll up to the Exam Topics section above for the complete, current outline before you plan your study schedule.
LenoxSoft has a yearly conference and is using a Pardot form on a computer tablet.
What can a Pardot administrator enable the form in order to reset the form after each new submission?
Correct Answer: B 🗳️
Explanation: Only visible for SureTorrent members. You can sign-up / login (it's free).
When reviewing the report for a Marketing Cloud Account Engagement email, a marketer notices the total clicks metric is much higher than the unique clicks metric. There was only one call-to-action link in the email.
What could explain this discrepancy?
Correct Answer: C 🗳️
Explanation: Only visible for SureTorrent members. You can sign-up / login (it's free).
What does Marketing Cloud Account Engagement use to track HTML email opens?
Correct Answer: B 🗳️
Explanation: Only visible for SureTorrent members. You can sign-up / login (it's free).
Which of the following can "unmatched" prospects?
Correct Answer: B 🗳️
Explanation: Only visible for SureTorrent members. You can sign-up / login (it's free).
On which two types of domains does Marketing Cloud Account Engagement set cookies? (Choose two answers.)
Correct Answer: B,D 🗳️
Explanation: Only visible for SureTorrent members. You can sign-up / login (it's free).
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