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Updated: Jul 22, 2026
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Oracle 1Z0-1031 Exam Overview:
| Certification Vendor: | Oracle |
| Exam Name: | Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials |
| Exam Number: | 1Z0-1031 |
| Certificate Validity Period: | 18 months |
| Real Exam Qty: | 55-74 |
| Passing Score: | 64% |
| Related Certifications: | Oracle CX Marketing Cloud Certifications |
| Exam Price: | USD $245 |
| Exam Duration: | 85 minutes |
| Exam Format: | Multiple Choice, Single Answer, Multiple Answer |
| Available Languages: | English |
| Recommended Training: | Oracle Marketing Cloud DMP Implementation Training |
| Exam Registration: | Pearson VUE Oracle University |
| Sample Questions: | Oracle 1Z0-1031 Sample Questions |
| Exam Way: | Proctored online or at Pearson VUE test centers |
| Pre Condition: | No formal prerequisites; recommended experience with Oracle Marketing Cloud / BlueKai |
| Official Syllabus URL: | https://education.oracle.com/pls/web_prod-plq-dad/db_pages.getpage?page_id=5001&get_params=p_exam_id:1Z0-1031 |
Oracle 1Z0-1031 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Tag Implementation & Data Ingestion | 25% | - Mobile SDK integration - First-party data ingestion methods - Server-to-server integration - BlueKai Core Tag deployment |
| Topic 2: Identity Mapping & Resolution | 20% | - Offline match integration - Oracle ID Graph concepts - ID swapping and mapping strategies |
| Topic 3: Audience Creation & Management | 20% | - Audience activation and delivery - Classification and taxonomy setup - Build and configure audience segments |
| Topic 4: Reporting & Optimization | 15% | - Audience profile and discovery reports - Site Hits and Inventory reports - Performance analysis and optimization |
| Topic 5: Data Strategy and Scoping | 20% | - Compliance and privacy requirements - Define DMP use cases - Data scoping and collection policies |
Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:
1. What must be created in order to feed user activity into classification categories?
A) a Data Map
B) Taxonomy Templates
C) Classification Rules
D) a Master Rule Sheet
2. You are working with a client to help guide their seat governance structure. After discussing their company policies and procedures, you discover that each region follows its own protocols, operations are for the most part independent and they might benefit from discretionary data-sharing between regions.
Based on what you have learned, which seat governance option should you recommend?
A) A single seat shared by all regions
B) Horizontal regional empowerment
C) Global template with local nuances
D) Global DMP nerve center
E) Full agency control
3. You are creating a self-classification rule for a client. Your client wants the rule to correspond to the URL in the rule and for the collected URL to classify the URL of the previous web page from which a link was followed. Given these requirements, what should you select for URL Type and Match Type?
A) Sub-Domain | Complete
B) Exact | Referrer
C) Path | Page
D) Phint | URL
E) Encoded | Direct
4. When working with a customer on their data scoping project, which three are high-impact topics to discuss?
(Choose three.)
A) Granularity of taxonomy categories
B) Total volume of categories that they anticipate in their taxonomy
C) Exact number of users that will be classified into each category
D) Offline file structure and content
5. Your client has an account with Oracle - Maxymiser and they want to configure the app for this platform within the Oracle DMP and ensure that their pricing model allows them to purchase data on a cost per impression basis.
What campaign solution and pricing model must you select?
A) Email | auction
B) Search | % of spend
C) Media targeting | cost-per-stamp
D) Dynamic creative optimization | flat fee
E) Social | real-time bidding
F) Site optimization | flat fee
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: A | Question # 3 Answer: B | Question # 4 Answer: A,B,C | Question # 5 Answer: B |
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