1Z0-1032-20 Exam Questions Get Updated [2022] with Correct Answers
Practice 1Z0-1032-20 Questions With Certification guide Q&A from Training Expert SureTorrent
NEW QUESTION 13
A published campaign has an issue that has halted campaign launches. Because of this issue, email notifications were sent to all the key stake holders regarding the failures. You have been contacted to figure out exactly what the issue is, report the issue and if possible fix it.
How should you locate the campaign that is facing this issue?
- A. Use the Manage Campaign screen.
- B. Use the Campaign Debugger tool.
- C. Use the Campaign Search feature.
- D. Look in each folder until you find the campaign.
Answer: C
NEW QUESTION 14
A subscriber opens an email with Conversion Tracking on, clicks a link, but does not purchase. The next day, this subscriber receives a second email with Conversion Tracking on with a follow-up offer, clicks a link, but still does not purchase. The subscriber bookmarks the URL, and on the third day, returns to the webpage and finally makes a purchase.
Assuming the conversion cookie is not deleted, how will the transaction be tracked or attributed?
- A. Because the final purchase was made by a visit directly to the webpage, the purchase isconsidered a web transaction and no email attribution is registered.
- B. The purchase transaction is attributed to the first campaign that the recipient opened and clicked.
- C. The purchase transaction is attributed to both email campaigns.
- D. The purchase transaction is attributed to the second campaign (most recent) that the recipient opened and clicked.
Answer: D
NEW QUESTION 15
You're creating an Opt-In form for your client. After a new customer submits the subscription form, you want to wait for 24 hours and then send them a follow-up email with a discount offer.
How should you create a form rule to accomplish this?
- A. Create a form rule to trigger a custom event. Set up a program to listen for this customer event, wait for
24 hours, then send the follow-up email offer. - B. Create a form rule to trigger a follow-up email message to the form submitter. In the form rule, specify a
24-hour delay before sending the email. - C. Create a form rule to populate a table with the submitted data, then schedule a campaign 24 hours later to send all newly entered subscribers the follow-up email.
- D. Create a form rule that schedules a transactional email campaign with the offer 24 hours after each form submission.
- E. Create a form rule that directs the new customer to a URL so they can enter their email address and request the discount coupon.
Answer: B
NEW QUESTION 16
Identify three valid data type definitions for defining fields in a Responsys data source. (Choose three.)
- A. Time stamp
- B. Binary string
- C. Currency
- D. Memo text - unlimited number of characters
- E. Number
- F. Medium text - up to 100 characters
Answer: A,D,E
Explanation:
Explanation
Reference
http://help4.responsys.net/customercenter/riuas/data-types-fieldnames.htm
NEW QUESTION 17
You just completed putting all the HTML and RPL into the Email Message Designer (EMD). You want to see how Responsys will render this code.
What should you do to see this?
- A. Click the Version Test button.
- B. Click the Preview button, which has the eye icon on it.
- C. Click the Render button.
- D. Select Workbook > Test.
Answer: B
NEW QUESTION 18
An SSH2 key pair can be created to be used for authentication to establish a secure connection between your server and the Oracle file server.
Which key from the client key pair must you send to Responsys?
- A. Public
- B. Secure
- C. Private
- D. Master
Answer: A
NEW QUESTION 19
You send the same email campaign out on the first Tuesday of every month to announce the month's specials.
You are interested in comparing how subscribers responded to the emails in the first three days following the send date during the last three months.
How should you configure a report to do this?
- A. Create a report with Dimension=Campaign-Launch Date for each campaign, desired performance measures, and date measure = Interval. Configure this measure to include 0 - 3 days from launch.
- B. Create a report with Dimension=Campaign-Launch Date for each campaign and select the da measure = Sent Date. Configure this measure as of three days from launch.
- C. Create a separate report for each Campaign with performance measures within the Sent Date range for the first three days from launch. Export each report into Excel to assemble a summary report.
- D. Select the 30-day Campaign Performance Report, select just the campaigns desired, and the filter by "3 Days since Launch".
- E. Select the 90-day Campaign Performance Report, select the campaigns and measures desired, and then just filter by "First 3 Days after Send".
Answer: A
NEW QUESTION 20
One of the top ISPs is blocking promotional emails coming from your domain. This has not happened before.
You check the deliverability metrics on Responsys reports for the email campaigns sent in the last two weeks.
What are two reasons why this is happening? (Choose two.)
- A. The ISP is recording a high number of spam trap hits and complaint rates from recipients.
- B. Your open rates have dropped somewhat since last month.
- C. Hard bounce rates are 10% or higher.
- D. Substantial (5%) increase in click-through rates on last week's promotional campaign.
- E. Recipients are forwarding your emails to everyone in their address books.
Answer: A,C
NEW QUESTION 21
Which three precautions should you take before deciding to delete a column from a Responsys data source?
(Choose three.)
- A. Ensure that there are no Connect jobs updating the column to be deleted.
- B. Check to see whether the data column is being used by the customer for external analytics purposes.
- C. Ensure that there are no active campaigns referencing the column to be deleted.
- D. Check to make sure there are no forms referencing the column.
Answer: A,B,C
NEW QUESTION 22
You are creating an email campaign and you have a spreadsheet of contact email addresses and profile data that the campaign should be sent to for testing purposes.
How should you input this information into Responsys?
- A. Using Connect, create a Seed Group import job. The spreadsheet will need to be converted to a comma-delimited file before importing it.
- B. In the Campaign workbook, select the Proofing Import Wizard button. Import the spreadsheet and ensure that it is converted to a comma-delimited file before importing it.
- C. Using Program, create a Proof List import job. The spreadsheet will need to be converted to a comma-delimited le to import.
- D. In the Manage List screen, ensure the list for the campaign is selected and then select the Seed Groups tab. Create a Seed Group list with the contact information from the spreadsheet.
Answer: A
NEW QUESTION 23
Your customer needs to capture information about subscribers that clicked on links categorized as blue eyeglasses products, so that they can then send them a follow-up promotional email.
How can you configure this in Responsys?
- A. In Message Designer, click the Link tracking button. You can create a link object for blue glasses.
Apply this object to all open programs that use current campaigns. - B. In the Link Table screen, open the Categories Designer window. Use the categories designer; create a blue glasses object that can be associated with all the link tables in Responsys and assign it to all current campaigns. You can use this link category in creating a filter definition.
- C. In the Account Management screen, select Set link tracking preferences and create a link category for blue eyeglasses. Set this category in link tables for any link regarding blue eyeglasses. You can use this link category in creating a filter definition.
- D. In the HTML of all campaign assets, the <a href> tag must use the ATR attribute inside the tag. The value of the attribute can be a value that will define that the link is meant for blue eyeglasses. In Responsys, use the link evaluator and enter the value of the attribute.
Answer: B
NEW QUESTION 24
You are creating a filter with many conditions in Filter Designer.
What functionality in Responsys should you use to guarantee that your rules execute as you want?
- A. You can only order the rules in the top-down order in which Responsys will execute them.
- B. Use the Parenthesis feature: drag-and-drop rules in the correct order between parenthesis in Filter Designer.
- C. Use the Enclosures feature: drag-and-drop rules in the enclosure in Filter Designer.
- D. Use the RPL syntax <priority> and </priority> tags and include the rules to execute first inside these tags.
Answer: A
NEW QUESTION 25
Which Insight reporting measure should you use to capture the number of clickthroughs and conversions recorded through emails on August 1, 2016?
- A. Interval Date = August 1, 2016 plus one day
- B. Sent Date = August 1, 2016
- C. Live Date - August 1, 2016
- D. Sent Date = August 1 to August 2, 2016
- E. Event Date = August 1, 2016
Answer: C
NEW QUESTION 26
You built a seed group with three records to test combinations of data during campaign proof testing. All fields required for personalization are populated with test data. But when you try to preview or proof launch a promotional email campaign, an error message states that the proof list is empty.
Why is this happening?
- A. You must have missed populating some of the fields being used for personalization in the records.
Check the data in the seed group for completeness. - B. When the EMAIL_PERMISSION_STATUS value for records in a seed group is set for O for Opt out, Responsys will suppress displaying personalization in preview mode or sending emails to those contacts. Confirm that EMAIL_PERMISSION_STATUS is set to I for Opt In.
- C. You can only launch emails to a seed list; you cannot preview or send a proof launch to the seed list records.
- D. The seed group is corrupted. You must delete and re-create the seed group with the test data desired.
Answer: A
NEW QUESTION 27
What happens when you send a Responsys campaign and the ISP returns a "Hard Bounce" error to the sender?
- A. A hard bounce of an email message will set the EMAIL_DELIVERABILITY_ STATUS_ field to Undeliverable and messages will no longer be sent to that address.
- B. A hard bounce of an email message will cause the record to be flagged as Hard Bounced in an Insight Report, and you can run a list cleanse process to remove it from your list.
- C. A hard bounce of an email message will delete the contact record from the Profile List to ensure that messages will no longer be sent to that address.
- D. A hard bounce of an email message will cause the record to be logged in to the Hard Bounced table, and you must select that list as a suppression list in future message launches to ensure that you do not send to that address again.
Answer: C
NEW QUESTION 28
How can you share a copy of a campaign with key stakeholders at live launch time?
- A. Export the campaign from Message Designer, then copy and paste the source HTML in an email to send to them.
- B. Create a Proof List with their email addresses and then use the Seed List feature in the Campaign Workbook.
- C. Create a Seed Group with their email addresses. In the Audience Selection section of the Campaign Workbook, select this group as your Seed List.
- D. Use the RPL proofLaunch () method with each of the recipient's email addresses as a parameter.
- E. Create a filter for these individuals and then use the Seed List feature in the Campaign Workbook.
Answer: C
NEW QUESTION 29
You need to set up a program to enable an enactment to follow down one of two paths in a program based on a criteria match which determines what branch to follow down. You dragged the Allocation Switch onto the canvas, but it is not allowing you enter conditions.
What should you have used?
- A. Stage Gate
- B. Entry Tracking Variable
- C. Conditional Branchlet
- D. Data Switch
- E. Timer Event
Answer: B
NEW QUESTION 30
You want to use Responsys SMS that invites recipients to click a link to a web form to register for a special event. You wish to measure clicks and form submissions (conversions).
Which four steps should you perform to make this possible? (Choose four.)
- A. You must supply a short URL, so you can use bit.ly to shorten links that you wish to use in your text message.
- B. In the SMS campaign message designer, enable conversion tracking.
- C. You must select a Responsys link table with the link names and URLs to be used in the SMS message.
- D. You must purchase Premium tracking in order to support link tracking in Responsys.
- E. In the SMS campaign message designer, you must enable link tracking for the campaign.
Answer: A,B,C,E
NEW QUESTION 31
In every email, your client wants to provide a link so customers can download their latest menu. They want to serve this from the Responsys content library, updating the document periodically.
How can they accomplish this?
- A. Upload the document into Manage Hosted Content, then publish. Insert this URL into every email document. To update, unpublish the document, upload the current version with the same name, and publish.
- B. Your client must host and update the document from their own content server and provide the URL to Responsys. In the Responsys email documents, use the ServeURL function to reference the document as needed.
- C. Upload the document into the Content Library. From the document pull-down menu, select Create Embeddable URL and copy the URL into every email. Upload and overwrite this document with the most current version as needed.
- D. Upload the document into the Content Library. Right-click the document and select Copy Link. Insert this link into every email document. Upload and overwrite this document as needed.
Answer: C
NEW QUESTION 32
You have a requirement to create a program that allows for the same RIID_ to have multiple enactments in it, each with a unique enactment value.
What should you use to accomplish this?
- A. This is not possible, because RIID_ is the only variable that can be used as an identifier for a program.
- B. Entry Tracking Variable
- C. Custom Event
- D. This is not possible, because only one RIID_ can be in a program at a time.
- E. Custom SQL Variable
Answer: B
NEW QUESTION 33
Your client wants to ensure that their Event Data Feeds are secure while the files are stored on the server.
What step should you take to encrypt the files?
- A. Create new credentials specifically for the export job that no one knows and that passes the Responsys password integrity checker.
- B. Import a public encryption key the customer created to be used when the export runs.
- C. Import a private encryption key the customer created to be used when the export runs.
- D. Create a Responsys security key in the Account Administration screen. Import this key when creating the export.
Answer: D
NEW QUESTION 34
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