1Z0-1032-20 Practice Test Questions Answers Updated 72 Questions
1Z0-1032-20 dumps & Oracle Responsys Marketing Platform Cloud Service Sure Practice with 72 Questions
NEW QUESTION 11
When identifying your target audience for IP warm up, which type of email addresses should you avoid and why?
- A. Avoid sending to subscribers who have opened or clicked in the last few days because they may not respond to an email message again so soon.
- B. Avoid sending to subscribers who have recently opted-in because they do not have a proven history of engagement.
- C. Avoid sending to addresses that have not registered an open or a click in the last six months because they may be likely to hit the spam button or be spam traps.
- D. Avoid sending to subscribers who are also receiving transactional emails because they may unsubscribe because they are likely to feel over-messaged from your brand or company.
Answer: C
NEW QUESTION 12
You are designing a messaging campaign that needs personalization data for your contacts from a supplemental data source.
How should you join or reference data from the table?
- A. After you have defined the relationship between a profile list and a supplemental table, the only way you can change or undo it is to delete the supplemental table and redefine it.
- B. You must make sure that a Data Extraction Key field matches an existing field (in name and type) in a table being used for the campaign.
- C. You must have a one-to-one relationship between a profile list record and a record in the supplemental table.
- D. The number of records in the supplemental table cannot exceed the total number of records in the profile list.
Answer: C
Explanation:
Explanation
Reference
http://www.relationshipone.com/blog/ready-rock-responsys/
NEW QUESTION 13
Which three steps should you take to set up your client's data model to support email campaigns during data discovery implementation? (Choose three.)
- A. Map the subscriber email address to the EMAIL_ADDRESS__ field in the contacts list to be used for messaging.
- B. Map a field that the client uses to uniquely identify each subscriber to the RIID_ field in the contacts list.
- C. Encourage your client to add as many custom fields as possible to the profile list to increase processing efficiency, thereby eliminating the need for profile extension tables.
- D. Ensure that field names are not duplicated in profile lists and profile extension tables to avoid confusion during personalization or targeting steps in the Responsys campaign design process.
- E. Map a field that the client uses to uniquely identify each subscriber to either CUSTOMER_ID_ or EMAIL_ADDRESS_field in the contacts list.
Answer: C,D,E
NEW QUESTION 14
Which three precautions should you take before deciding to delete a column from a Responsys data source?
(Choose three.)
- A. Ensure that there are no active campaigns referencing the column to be deleted.
- B. Ensure that there are no Connect jobs updating the column to be deleted.
- C. Check to see whether the data column is being used by the customer for external analytics purposes.
- D. Check to make sure there are no forms referencing the column.
Answer: A,B,C
NEW QUESTION 15
How should you set up files that list all the daily Opt-In and Opt-Out events collected by Responsys?
- A. In Program, you can use the SetData element to set this value to a supplemental table created to collect this information. The supplemental table can then be exported on a daily basis.
- B. Create a SQL view that retrieves the Opt value column. Using Oracle Database Developer, connect to your Responsys database and pull the view data.
- C. An Event Data Feed export can be created to run on a daily basis with Opt-In and Opt-Out event types selected.
- D. An export of the profile list can be done on a daily basis. From this file, the Opt-In and Opt-Out can be extracted using a tool such as Excel.
Answer: C
NEW QUESTION 16
When you add a Conversion Tracking Tag to a Conversion Acknowledgement page, each time a visitor completes a transaction, conversion credit will be attributed to the sourcing campaign by default.
Which name-value pair should you append to the Conversion Tracking Tag to clear the cookie in order to eliminate potential duplicate reporting?
- A. action=once
- B. tracking-once
- C. action=last
- D. tracking=first
- E. action=single
Answer: B
NEW QUESTION 17
You are planning an integration of Salesforce.com and Responsys. You navigate to the Account Administration screen to configure the access to Salesforce.com, but the configuration options are not available.
What is the reason for this?
- A. Responsys Customer Support must first enable the Salesforce integration functionality before the Account Administrator can configure the access between Salesforce.com and Responsys.
- B. You need to work with Salesforce.com technical resources to configure the gateway to Responsys from within the Salesforce.com application.
- C. You must first create a new Salesforce Connect job to enable the automated data feed between the Salesforce.com and Responsys contacts lists.
- D. You need to create a new user specifically for Responsys from within the Salesforce.com application.
Answer: A
NEW QUESTION 18
How can you share a copy of a campaign with key stakeholders at live launch time?
- A. Create a filter for these individuals and then use the Seed List feature in the Campaign Workbook.
- B. Create a Proof List with their email addresses and then use the Seed List feature in the Campaign Workbook.
- C. Create a Seed Group with their email addresses. In the Audience Selection section of the Campaign Workbook, select this group as your Seed List.
- D. Use the RPL proofLaunch () method with each of the recipient's email addresses as a parameter.
- E. Export the campaign from Message Designer, then copy and paste the source HTML in an email to send to them.
Answer: C
NEW QUESTION 19
You are asked to troubleshoot a dynamic campaign that is not inserting content correctly for VIP subscribers.
You learn that VIP subscribers who have spent more than $3,000 are not receiving messages with the proper promotional code associated with their status level. The amount of money a subscriber has spent is stored in the AMT_PURCHASES attribute as number data type. The set of rules is as follows:
- Rule 1: AMT_PURCHASES Greater than 100
- Rule 2: AMT_PURCHASES Greater than 1000
- Rule 3: AMT_PURCHASES Greater than 3000
Identify the solution.
- A. Responsys requires that the money data type be assigned, because it doesn't support the number data type to be used for monetary values.
- B. Responsys executes rules in sequential order, so any subscriber with more than $100 in spending will have the content inserted associated with the first rule and the rest of the rules will never be resolved.
Either the order of the rules should be reversed or the conditional logic should bechanged to use different operators. - C. The rule set should be changed:1. Rule 1: AMT_PURCHASES Greater than or equal to 1002. Rule 2:
AMT_PURCHASES Greater than or equal to 10003. Rule 3: AMT_PURCHASES Greater than or equal to 3000 - D. Responsys can't execute rule sets for a dynamic region without a default conditional rule that initializes the rule set to zero. You will need to create the following rule to fix this issue:1. Default Rule 0:
AMT_PURCHASES Equals 0
Answer: B
NEW QUESTION 20
While configuring the import of a PET table, you need to match new records to existing records for the data merge.
Which two profile fields are options to configure the import to match existing records? (Choose two.)
- A. ADDRESS_
- B. CUSTOMER_ID_
- C. PET_ID_
- D. EMAIL_ADDRESS_
Answer: B,D
Explanation:
Explanation
Reference
http://help4.responsys.net/customercenter/riuas/Connect_WizardUpload.htm
NEW QUESTION 21
You are working on a campaign to collect responses for 45 days.
How should you ensure that it closes 45 days after launch?
- A. In Manage Campaigns, select 45 days for the end element.
- B. In the Program Designer, configure 45 days for Auto-Close after launch.
- C. Create a calendar reminder and manually close the campaign.
- D. In the Campaign Workbook's Launch Options, configure 45 days for Auto-Close after launch.
Answer: A
NEW QUESTION 22
You are creating a filter with many conditions in Filter Designer.
What functionality in Responsys should you use to guarantee that your rules execute as you want?
- A. Use the Enclosures feature: drag-and-drop rules in the enclosure in Filter Designer.
- B. Use the Parenthesis feature: drag-and-drop rules in the correct order between parenthesis in Filter Designer.
- C. You can only order the rules in the top-down order in which Responsys will execute them.
- D. Use the RPL syntax <priority> and </priority> tags and include the rules to execute first inside these tags.
Answer: C
NEW QUESTION 23
You want to access cart and browse abandonment events on your ecommerce website and launch personalized retargeting marketing programs to your known users.
How can you use Rapid Retargeter to capture and expose the events in Responsys in order to accomplish this?
- A. Pass the event data into a Responsys supplemental table near real time with an API call. Backend tables are then automatically updated, so you can use Filter Designer for targeting.
- B. Capture the events and use an API to write them into profile extension tables in the client's Responsys account and then use SQL to pull data for personalization.
- C. Write the event data into external tables. Batch upload the data into a Responsys supplemental table via Connect every hour and then use SQL to pull data for personalization.
- D. After your website is correctly tagged, use the Interaction Events to enter your contacts into a Program and pass key visitor data as Program Entry Variables.
Answer: A
NEW QUESTION 24
A subscriber opens an email with Conversion Tracking on, clicks a link, but does not purchase. The next day, this subscriber receives a second email with Conversion Tracking on with a follow-up offer, clicks a link, but still does not purchase. The subscriber bookmarks the URL, and on the third day, returns to the webpage and finally makes a purchase.
Assuming the conversion cookie is not deleted, how will the transaction be tracked or attributed?
- A. The purchase transaction is attributed to the first campaign that the recipient opened and clicked.
- B. Because the final purchase was made by a visit directly to the webpage, the purchase isconsidered a web transaction and no email attribution is registered.
- C. The purchase transaction is attributed to the second campaign (most recent) that the recipient opened and clicked.
- D. The purchase transaction is attributed to both email campaigns.
Answer: C
NEW QUESTION 25
Where should you place the file that you want to import when configuring the Connect job that imports profile list data that must be merged into Responsys?
- A. The file to be imported should be located on any cloud server.
- B. The file to be imported should be on the SFTP server dedicated for Responsys.
- C. The file to be imported should be located on your hard drive.
- D. The file to be imported should be located in the Connect data warehouse in Responsys.
Answer: D
NEW QUESTION 26
There was an issue with the Event Data Feed export because its output was comma delimited, but the requirement was for it to be tab delimited.
Where should you configure this specification?
- A. In the Account Administration screen, there is a section "Accepted Delimiters". Change this default to tab.
- B. In the Connect Event Data Export configuration, in the Target Field section, select the "Fields are delimited by" option.
- C. In the Account Administration screen, there is a section "Fields are delimited by", Change this default to tab.
- D. In the export wizards, under the Source section, select the option "Comma delimited".
Answer: B
NEW QUESTION 27
In RPL, how do you reference a value in a data source?
- A. fieldname
- B. project_name.field_name
- C. data_source_alias.filed_name_alias
- D. data_source.field_name
Answer: A
NEW QUESTION 28
Your client is interested in using Rapid Retargeter to implement email campaigns based on information about their known customers who have interacted with their website.
Which three of these Composite Events are exposed for Rapid Retargeter? (Choose three.)
- A. products that were browsed/viewed, where no additional event takes place
- B. pages that were marked as favorite
- C. products added to a shopping cart, where no additional event takes place
- D. products that were purchased
- E. search strings entered into a website more than twice
Answer: A,C,E
Explanation:
Explanation
Reference
http://www.oracle.com/us/corporate/press/2507127
NEW QUESTION 29
You need to comment your RPL code so that it doesn't get generated in the source HTML for a campaign.
- A. <comment> and </comment>
- B. <!-- and -->
- C. <<-- !~ -->
- D. <#-- and -->
Answer: D
NEW QUESTION 30
You're creating an Opt-In form for your client. After a new customer submits the subscription form, you want to wait for 24 hours and then send them a follow-up email with a discount offer.
How should you create a form rule to accomplish this?
- A. Create a form rule to trigger a custom event. Set up a program to listen for this customer event, wait for
24 hours, then send the follow-up email offer. - B. Create a form rule to trigger a follow-up email message to the form submitter. In the form rule, specify a
24-hour delay before sending the email. - C. Create a form rule to populate a table with the submitted data, then schedule a campaign 24 hours later to send all newly entered subscribers the follow-up email.
- D. Create a form rule that directs the new customer to a URL so they can enter their email address and request the discount coupon.
- E. Create a form rule that schedules a transactional email campaign with the offer 24 hours after each form submission.
Answer: B
NEW QUESTION 31
An SSH2 key pair can be created to be used for authentication to establish a secure connection between your server and the Oracle file server.
Which key from the client key pair must you send to Responsys?
- A. Private
- B. Master
- C. Public
- D. Secure
Answer: C
NEW QUESTION 32
Your client wants to be able to analyze the marketing campaign performance in Insight reports broken down by two criteria available in the profile list (Gender and Country). You created the Segment Group following the directions in the Help documentation, but when you run the Insight reports, the Segment reports display
"undefined".
What is the reason for the failure?
- A. You did not declare the fields used to define the segment groups in the Data section of the campaign workbook.
- B. You did not select and assign the segment group in the Campaign settings of the campaigns to be analyzed by the segment criteria before launching the campaign.
- C. You should have created a corresponding filter for each rule set to be used to identify the segment group.
- D. You don't have the segment group feature enabled in the Account Administration settings.
Answer: B
NEW QUESTION 33
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