Latest Marketing-Cloud-Administrator Practice Test Questions Verified Answers As Experienced in the Actual Test!
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To become a certified Marketing Cloud Administrator, candidates must pass the exam with a minimum score of 65%. Marketing-Cloud-Administrator exam consists of 60 multiple-choice questions, and candidates have 105 minutes to complete it. Marketing-Cloud-Administrator exam fee is $200, and it can be taken online or in-person at a testing center.
To become a certified Salesforce Marketing Cloud Administrator, candidates must successfully pass the Marketing-Cloud-Administrator exam. Marketing-Cloud-Administrator exam is designed to test the candidate's proficiency in using the Salesforce Marketing Cloud platform, as well as their ability to manage marketing campaigns, create personalized content, and analyze campaign data. Marketing-Cloud-Administrator exam consists of 60 multiple-choice questions and must be completed within 105 minutes.
NEW QUESTION # 82
Northern Trail Outfitters is preparing to send a promotional email. The audience file was loaded into a data extension but does not display for Marketing Cloud admin scheduling the send.
What should the admin confirm to resolve the issue?
- A. The data extension is linked using the Contact Key
- B. The Data extension is marked as Sendable and Testable
- C. The data extension is marked as Sendable
- D. The data extension contains a Salesforce ID
Answer: C
Explanation:
Explanation
To resolve the issue of not being able to see the audience file in the data extension when scheduling the send, the admin should confirm that the data extension is marked as Sendable. A sendable data extension is one that has an email address field and a subscriber key field that can be used for sending emails. If the data extension is not marked as sendable, it will not appear as an option when selecting an audience for an email send. The other options are incorrect because:
* The data extension contains a Salesforce ID. This is not a requirement for sending emails from a data extension. A Salesforce ID is only needed if NTO wants to use Marketing Cloud Connect to sync data between Marketing Cloud and Salesforce CRM.
* The Data extension is marked as Sendable and Testable. This is not a valid option for marking a data extension. A data extension can only be marked as sendable or non-sendable; there is no testable option.
* The data extension is linked using the Contact Key. This is not a requirement for sending emails from a data extension. The Contact Key is only needed if NTO wants to use Contact Builder to link data across different sources and channels.
NEW QUESTION # 83
A Marketing Cloud admin at Northern Trail Outfitters (NTO) is exploring whether they need to separate their brands into separate business units.
When should the admin create separate business units for each of NTO's brands?
- A. NTO requires SSL certificate configurations for Content Builder and Portfolio images
- B. A new sender profile needs to be leveraged for sending transactional emails
- C. Brand-specific private domains need to be leveraged when wrapping images and links in email campaigns
- D. Multiple brand logos must be accommodated in an email header
Answer: C
NEW QUESTION # 84
Northern Trail Outfitters wants to drive additional online sales. They are interested in using Einstein to recommend similar items to customers during the checkout process.
Which two terms would they add to their website to accomplish this?
Choose 2 answers
- A. Recommendation Code
- B. Collect Code
- C. Conversion/Cart Code
- D. Email Conversion Code
Answer: A
NEW QUESTION # 85
Northern Trail Outfitters (NTO) has a franchise model which allows locally-owned stores to operate under the corporate umbrell a. They are required by corporate policy to email each franchisee a monthly statement, but the statement cannot be publicly accessible Which Marketing Cloud product should NTO purchase as a solution?
- A. Analytics Builder
- B. Email Rachments
- C. Content Syndication
- D. Distributed Sending
Answer: D
NEW QUESTION # 86
(NTO) wants to use complex criteria to identify subscribers for a special promotional email. Especially they want to target subscribers who opened or engaged with an email within the last 30 days and live within 10 miles of an NTO store.
What should NTO do to create this audience?
- A. Data Filters
- B. Measures
- C. SQL Queries
- D. Journey
Answer: C
Explanation:
Explanation
To create an audience based on complex criteria such as engagement and location, NTO should use SQL Queries5. SQL Queries allow NTO to write custom queries that can join data from different data extensions and filter based on various conditions5. Measures are used to define engagement metrics such as opens and clicks, but they cannot be used to filter by location or combine with other criteria5. Data Filters are used to filter data based on simple criteria such as attributes or measures, but they cannot be used to join data from different sources or filter by location5. Journey is used to create personalized customer journeys based on triggers and activities, but it is not a tool for creating audiences5.
NEW QUESTION # 87
Northern Trail Outfitters (NTO) has decided to use Journey Builder to launch event-driven lifecycle marketing programs. This includes personalized interactions with customers with the goal of increasing purchase frequency.
Which two pieces of information would help NTO achieve this objective?
Choose 2 answers
- A. Last purchase date
- B. Number of items per order.
- C. Channel preference of customers.
- D. Products purchased from a competitor.
Answer: A,C
NEW QUESTION # 88
Northern Trail Outfitters placed an encrypted file on their Marketing Cloud SFTP for import into a data extension. They are using a file transfer Activity to decrypt the file.
What would the decrypted data be after the File Transfer Activity completes?
- A. Target Data Extension
- B. Selected SFTP folder
- C. Original SFTP folder
- D. Safehouse
Answer: D
Explanation:
Explanation
To resolve the issue of the encrypted file being decrypted after the File Transfer Activity completes, the decrypted data would be in the original SFTP folder. The File Transfer Activity can be configured to decrypt an encrypted file using a decryption key provided by NTO. The decrypted file will be placed in the same location as the encrypted file on the SFTP site. The other options are incorrect because:
Selected SFTP folder. This is not where the decrypted data would be after the File Transfer Activity completes, as the File Transfer Activity does not allow NTO to select a different SFTP folder for the decrypted file. The decrypted file will be placed in the same location as the encrypted file on the SFTP site.
Target Data Extension. This is not where the decrypted data would be after the File Transfer Activity completes, as the File Transfer Activity does not import data into a data extension. The File Transfer Activity only moves files from one location to another, such as from an FTP site to the Safehouse or from the Safehouse to a data extension. To import data into a data extension, NTO needs to use an Import File Activity.
Safehouse. This is not where the decrypted data would be after the File Transfer Activity completes, as the File Transfer Activity does not move files to the Safehouse when decrypting them. The File Transfer Activity only moves files to the Safehouse when encrypting them or when transferring them from an external FTP site to Marketing Cloud. The Safehouse is a temporary storage location within Marketing Cloud that can be used for staging files before importing them into a data extension.
NEW QUESTION # 89
Northern Trail Outfitters wants to segment audiences based on Sales Cloud data.
Where would their Marketing Cloud admin configure Sales Cloud Objects to be synced and leveraged in Marketing Co.
- A. Setup >Data Management > Synchronized Data Extensions
- B. Setup > Apps > Salesforce Integration
- C. Contact Builder > Data Extensions > Synchronized Data Extensions
- D. Contact Builder > Data Sources
Answer: D
NEW QUESTION # 90
A marketing Cloud admin wants to ensure sensitive information needed for email sends is NOT imported and stored in Marketing cloud. What solution should they implement?
- A. Field level Encryption
- B. Transparent Data Encryption
- C. Key Management
- D. Tokenized Sending
Answer: D
NEW QUESTION # 91
Northern Trail Outfitters placed an encrypted file on their Marketing Cloud SFTP for import into a data extension. They are using a file transfer Activity to decrypt the file.
What would the decrypted data be after the File Transfer Activity completes?
- A. Target Data Extension
- B. Selected SFTP folder
- C. Original SFTP folder
- D. Safehouse
Answer: D
Explanation:
Explanation
To resolve the issue of the encrypted file being decrypted after the File Transfer Activity completes, the decrypted data would be in the original SFTP folder. The File Transfer Activity can be configured to decrypt an encrypted file using a decryption key provided by NTO. The decrypted file will be placed in the same location as the encrypted file on the SFTP site. The other options are incorrect because:
* Selected SFTP folder. This is not where the decrypted data would be after the File Transfer Activity completes, as the File Transfer Activity does not allow NTO to select a different SFTP folder for the decrypted file. The decrypted file will be placed in the same location as the encrypted file on the SFTP site.
* Target Data Extension. This is not where the decrypted data would be after the File Transfer Activity completes, as the File Transfer Activity does not import data into a data extension. The File Transfer Activity only moves files from one location to another, such as from an FTP site to the Safehouse or from the Safehouse to a data extension. To import data into a data extension, NTO needs to use an Import File Activity.
* Safehouse. This is not where the decrypted data would be after the File Transfer Activity completes, as the File Transfer Activity does not move files to the Safehouse when decrypting them. The File Transfer Activity only moves files to the Safehouse when encrypting them or when transferring them from an
* external FTP site to Marketing Cloud. The Safehouse is a temporary storage location within Marketing Cloud that can be used for staging files before importing them into a data extension.
NEW QUESTION # 92
Northern Trail Outfitters has five business units in their Marketing Cloud account. All business units should be configured to use the same SFTP directory How should this setup be achieved?
- A. Child business unit SFTP user should be created
- B. All child business units should have an individual SFTP user
- C. Each business unit should have multiple SFTP users
- D. Copy the parent SFTP user into each child business unit
Answer: D
Explanation:
Explanation
To achieve the setup of sharing the same SFTP directory across each of their Marketing Cloud accounts, NTO should copy the parent SFTP user into each child business unit. This will allow each business unit to access the same SFTP directory as the parent business unit and share files among them. The other options are incorrect because:
* Child business unit SFTP user should be created. This will create a separate SFTP user and directory for each child business unit, which will not allow them to share files with the parent business unit or other child business units.
* Each business unit should have multiple SFTP users. This will create unnecessary complexity and confusion for NTO, as they will have to manage multiple SFTP users and directories for each business unit. This will also not allow them to share files among different business units easily.
* All child business units should have an individual SFTP user. This is similar to the first option, as it will create a separate SFTP user and directory for each child business unit, which will not allow them to share files with the parent business unit or other child business units.
NEW QUESTION # 93
What should be confirmed to ensure Journey Builder directs the subscribers correctly?
- A. Filter Contacts are enabled to refine the audience.
- B. Journey Data is used for the Decision Split.
- C. Entry Source attributes are available in Journey Settings.
- D. Contract Data is used for the Decision Split.
Answer: D
Explanation:
Explanation
To ensure Journey Builder directs the subscribers correctly, contact data should be used for the decision split.
Contact data is the data that is stored in the contact model and is available for all journeys. Journey data is the data that is captured at the point of entry and is specific to each journey.
NEW QUESTION # 94
NTO wants to format links for consumption by Google Analytics 360. NTO wants to make sure they do not have any data which could be considered Personally Identifiable information (PII) within their links.
Which three values could be used as personalization strings in query string parameters?
Choose 3 answers
- A. Application ID
- B. Email Address
- C. Name
- D. Subscriber ID
- E. Product Code
Answer: A,D,E
Explanation:
Explanation
Product code, application ID, and subscriber ID are values that can be used as personalization strings in query string parameters without violating PII regulations. Email address and name are considered PII and should not be used in query string parameters.
NEW QUESTION # 95
Northern Trail Outfitters (NTO) is concerned about unauthorized API access to their Marketing Cloud account.
Which feature would NTO enable to assist in reducing threats from malicious API attacks?
- A. Single Sign on Authentication
- B. Field Level Encryption
- C. Advanced Audit Trail
- D. IP Allowlist
Answer: D
Explanation:
Explanation
IP Allowlist is the feature that NTO should enable to assist in reducing threats from malicious API attacks. IP Allowlist is a feature that restricts API access to Marketing Cloud from a specific set of IP addresses. By creating an IP Allowlist, NTO can ensure that only authorized users or applications can access their Marketing Cloud account via API
NEW QUESTION # 96
Northern Trail Outfitters has the Discover Reporting Tool.
Which two report types could help them drive mobile adoption strategy?
Choose 2 answers
- A. Deliverability Complaint Rate
- B. Email Sending Performance Report
- C. Email Performance by Device
- D. Time Between Send and Engagement
Answer: B,C
NEW QUESTION # 97
Northern Trail Outfitters (NTO) has the Discover Reporting Tool.
Which two report types could help NTO drive their mobile adoption strategy?
Choose 2 answers
- A. Deliverability Complaint Rate
- B. Email Sending Performance Report
- C. Email Performance by Device
- D. Time Between Send and Engagement
Answer: C,D
Explanation:
Explanation
To drive their mobile adoption strategy, NTO could use the following two report types from the Discover Reporting Tool:
Email Performance by Device1. This report shows the number and percentage of email opens and clicks by device type, such as desktop, mobile, or tablet. This report can help NTO understand how their subscribers are engaging with their emails on different devices and optimize their email design and content accordingly.
Time Between Send and Engagement2. This report shows the time elapsed between when an email was sent and when a subscriber opened or clicked it. This report can help NTO identify the best time to send emails to their subscribers based on their device preferences and behavior patterns.
NEW QUESTION # 98
A Marketing Cloud admin is asked to understand how a certain content area within a Triggered Send Email is performing.
Which report should be used?
- A. Dynamic Content for Triggered Sends
- B. Email Performance by Attribute
- C. Impression Tracking for Triggered Sends
- D. Sends Account Send Summary
Answer: C
NEW QUESTION # 99
A Marketing Cloud admin wants to configure a new keyword for an upcoming SMS campaign. After entering the desired keyword CELEBRATION, the admin notices the keyword is unavailable.
What issue could the admin be facing?
- A. Keyword has too many characters
- B. Keyword fails to meet content standards
- C. Keyword is used within another business unit
- D. Keyword is a reserved word
Answer: C
Explanation:
Explanation
The issue that the admin could be facing when entering the desired keyword CELEBRATION is that the keyword is used within another business unit. A keyword is a word or phrase that subscribers can use to interact with NTO via SMS messages, such as opting in or out of a text message program. A keyword can only be used by one business unit within Marketing Cloud, so if another business unit has already claimed CELEBRATION as their keyword, then it will be unavailable for other business units1. The other options are incorrect because:
* Keyword is a reserved word. This is not an issue that the admin could be facing when entering CELEBRATION as their keyword, as CELEBRATION is not a reserved word in Marketing Cloud. A reserved word is a word or phrase that has a special meaning or function in Marketing Cloud and cannot be used as a keyword by any business unit1. Some examples of reserved words are HELP, STOP, JOIN, and INFO1.
* Keyword has too many characters. This is not an issue that the admin could be facing when entering CELEBRATION as their keyword, as CELEBRATION does not have too many characters for a keyword. A keyword can have up to 15 characters in Marketing Cloud, and CELEBRATION has only
11 characters1.
* Keyword fails to meet content standards. This is not an issue that the admin could be facing when entering CELEBRATION as their keyword, as CELEBRATION does not fail to meet content standards for a keyword. Content standards are guidelines that NTO should follow when choosing a keyword to ensure that it is relevant, appropriate, and compliant with their industry and market regulations1.
CELEBRATION does not violate any content standards for a keyword, as it is not offensive, misleading, or illegal.
NEW QUESTION # 100
A Marketing Cloud admin has configured a Tracking Extract which includes all subscriber attributes for their global regions. However, the admin notices accented characters in the customers' names appear jumbled in the extracted file.
Which two settings could solve this issue?
Choose 2 answers
- A. Select Unicode Output
- B. Change Format to xml
- C. Change Column Delimiter to
- D. Change Character Encoding to UTF-8
Answer: A,D
Explanation:
Explanation
Change Character Encoding to UTF-8 and Select Unicode Output are two settings that could solve this issue.
Character Encoding is a setting that determines how characters are encoded and decoded when importing or exporting data in Marketing Cloud. UTF-8 is a type of character encoding that supports all characters in the Unicode standard, including accented characters. Unicode Output is a setting that enables the output file to be encoded in UTF-8 format when exporting data from Marketing Cloud. By changing Character Encoding to UTF-8 and selecting Unicode Output, the admin can ensure that accented characters are displayed correctly in the extracted file.
NEW QUESTION # 101
Northern Trail Outfitters (NTO) keeps their subscribers in sync with their external database via the import of a CSV file which is dropped to the of Marketing Cloud SFTP each day. However, NTO has realized the number of subscribers being sent emails is considerably lower than the number they were expecting based on records in their database.
Which feature would allow NTO to monitor whether all records were added to the target data structure each day?
- A. External Key within the Import File Activity
- B. Notation Settings within the Import File Activity
- C. Run Completion within the File Drop Automation
- D. Runtime Error within the File Drop Automation
Answer: B
Explanation:
Explanation
To monitor whether all records were added to the target data structure each day, NTO should use the Notification Settings within the Import File Activity. The Notification Settings allow NTO to specify an email address or a data extension to receive notifications about the status and results of the import. The notifications include information such as the number of records processed, added, updated, skipped, or failed. This way, NTO can track and verify the import process and identify any issues or errors. The other options are incorrect because:
* External Key within the Import File Activity. The External Key is a unique identifier for the Import File Activity that can be used for API calls or SQL queries. However, it does not provide any information about the status and results of the import.
* Run Completion within the File Drop Automation. The Run Completion is a summary of the execution of the File Drop Automation that shows the start time, end time, duration, and status. However, it does not provide any information about the status and results of the import.
* Runtime Error within the File Drop Automation. The Runtime Error is a message that indicates an error occurred during the execution of the File Drop Automation that prevented it from completing successfully. However, it does not provide any information about the status and results of the import.
NEW QUESTION # 102
Northern Trail Outfitters (NTO) uses data extensions for all of their email audiences. A customer reports they unsubscribed several week-end ago, but continue to receive NTO's daily digest at their old address. NTO's Marketing cloud Admin has confidently deleted them from present in the appropriate data extension.
What consideration could account for this behavior?
- A. Contact Builder was not configured properly.
- B. Data retention settings were incorrect in the data extension.
- C. The email address in All Subscribers is prioritized.
- D. The data extension was not configured as sendable.
Answer: C
NEW QUESTION # 103
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Marketing Cloud Administrator Exam Introduction
The Salesforce Marketing Cloud administrator exam measures a candidate's knowledge and skills against the following goals. A candidate must have practical experience in the administration of Marketing Cloud and associated tools and demonstrate knowledge and experience in the digital marketing competition, subscriber data management, configuration, channel management and maintenance.
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