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Oracle 1Z0-1031 Exam Syllabus Topics:

Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. In a strong Client/Agency model, which role is the Data Steward predominantly communicating with?

A) Program Manager
B) Audience Creation Specialist
C) Data Analyst
D) Executive Sponsor
E) Media Execution
F) Web Developer

2. You are working with a client to help guide their seat governance structure. After discussing their company policies and procedures, you discover that each region follows its own protocols, operations are for the most part independent and they might benefit from discretionary data-sharing between regions.
Based on what you have learned, which seat governance option should you recommend?

A) A single seat shared by all regions
B) Horizontal regional empowerment
C) Global template with local nuances
D) Global DMP nerve center
E) Full agency control

3. Identify the reason that Media Click tags must be customized for every media creative when implementing Creative Tagging for Media Audience Analytics.

A) The BlueKai Site ID is different for every Media Click tag.
B) The DoubleClick Campaign Manager macros are different for every creative.
C) The click-through URL must be added to the Media Click tag.
D) The Advertiser ID and Placement ID must be hardcoded into every Media Click tag.

4. Your client wants to enable ID swapping with the BlueKai DMP. Which three statements from the following are true? (Choose three.)

A) Only BlueKai can store the ID mapping table.
B) BlueKai DMP can store the ID map table.
C) The client cannot store the ID mapping table in their system.
D) Both BlueKai and the client can store the ID mapping tables in their systems.
E) The client can store the ID mapping table in their system.
F) Only the client is allowed to store the ID mapping table.

5. Your client wants to run a site side optimization campaign. Which two actions are needed? (Choose two.)

A) Place BlueKai JSON tag in header of page before page content loads.
B) Suppress 1st party converters to ensure that you are only reaching prospects.
C) Ensure client is enabled on Match Multiplier.
D) Recommend leveraging Broad match where possible.
E) Set up logic if user qualifies for multiple audience segments.

Solutions: