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Free PCM Exam Questions PCM Actual Free Exam Questions
How much PCM Exam cost
The price USD 99 for a member of AMA The price USD 299 for nonmember
Topics of PCM Exam
Candidates must know the exam topics before they start of preparation. Because it will really help them in hitting the core. Our PCM exam dumps will include the following topics:
- Work issues
- Career coaching techniques to assist adults in - career transition
- Job search strategies
- Labor market analysis
- Occupational assessments
NEW QUESTION 73
Raymond is driving across town when he spots a billboard that reads, "When life begins..." He instantly recognizes this as the tagline for Voch Spa and expects to find a spa nearby. Which of the following aspects of a brand is exemplified in this scenario?
- A. Brand loyalty
- B. Brand association
- C. Brand licensing
- D. Brand extension
- E. Brand dilution
Answer: B
NEW QUESTION 74
Pop-Mart, a chain of discount stores in the U.S., procures its products from many suppliers. Indigo is one among hundreds of other suppliers who supply poultry products to Pop-Mart and other retailers. The price of the products is often dictated by the demand from consumers. Which of the following is true of this scenario?
- A. The large number of suppliers indicates that the poultry industry indicates monopolistic competition.
- B. Pop-Mart's suppliers cannot decommoditize their products in order to make more money.
- C. Pop-Mart's competition with other retailers represents pure competition.
- D. Indigo can carve an identity for itself and move into a monopolistically competitive market by branding its poultry products.
- E. Indigo is competing in an oligopolistic market and depends on competitors to increase product prices.
Answer: D
NEW QUESTION 75
_____ are pieces of information that have been collected prior to the start of the focal research project.
- A. Secondary data
- B. Focal data
- C. Hypothetical data
- D. Primary data
- E. Tertiary data
Answer: A
NEW QUESTION 76
In a(n) _____ search for information , a buyer examines his or her own memory and knowledge about a product or service, gathered through past experiences.
- A. internal
- B. external
- C. perceived
- D. informed
- E. generic
Answer: A
NEW QUESTION 77
_____ survey type has questions that are open ended and allow respondents to answer in their own words.
- A. Focus
- B. In-depth
- C. Panel
- D. Unstructured
- E. Structured
Answer: D
NEW QUESTION 78
Lumos Lighting, a company that offers lighting solutions for office spaces, has adopted the AMA Statement of Ethics, although not in its entirety. It does not recognize the value of citizenship as an ethical requirement.
Which of the following is Lumos Lighting least likely to do?
- A. Create a communication channel for customers to lodge complaints.
- B. Donate money to a nonprofit involved in developing sustainable living methods.
- C. Apologize to a customer for a faulty product.
- D. Invest in a new manufacturing facility to generate more jobs.
- E. Institute an employee rewards program.
Answer: B
NEW QUESTION 79
EightBuy.com is an online retail store that offers a special discount on every eighth item that a customer purchases from the store. The website has over 100 pages and the home page of the website is the most viewed page, at 1 million views per day. If EightBuy.com attracts 400,000 unique visitors per day, what is the number of impressions of its home page?
- A. 1 million
- B. 1.4 million
- C. 400,000
- D. 3.2 million
- E. 0
Answer: A
NEW QUESTION 80
What is the advantage of manufacturer brands?
- A. Manufacturer brands do not require extensive use of marketing programs.
- B. Manufacturer brands are marketed by retailers who ensure a wider reach.
- C. Manufacturer brands ensure consistent quality of products.
- D. Manufacturers do not have to create or control marketing strategies.
- E. Manufacturer brands are cheaper than store brands.
Answer: C
NEW QUESTION 81
Ryan's Bikes, a motorcycle company, designs and builds custom bikes. The company
customizes each vehicle according to the taste, specification and individual requirements of the customer. In this scenario, Ryan's is using a _____ strategy.
- A. undifferentiated targeting
- B. concentrated targeting
- C. mass marketing targeting
- D. micromarketing
- E. differentiated targeting
Answer: D
NEW QUESTION 82
Sophia, a market researcher at Contell Foods, is tasked with assessing the particular food tastes of the Hispanic population in the United States. Previously conducted surveys reveal that the company has failed to tap into the market for processed foods with respect to Hispanic Americans. As a part of Sophia's task, she is required to stay with 50 Hispanic American families and white American families over a period of 6 months and understand the difference in the food tastes, the cooking methods used, and the family culture prevalent in these families. Sophia is conducting _____ research.
- A. quantitative
- B. mixed
- C. content analysis
- D. ethnographic
- E. focus group
Answer: D
NEW QUESTION 83
Which of the following is true of wants?
- A. They are goods that are desired.
- B. They are goods that are required for daily use.
- C. They are goods that are widely available.
- D. They are services that are necessary.
- E. They are products that are necessary.
Answer: A
NEW QUESTION 84
Talyn Cosmetics sells high-end cosmetics that are coveted by women, but are priced out of the budgets of most average buyers. Talyn wants to enter the Arian market and is conducting market research to identify the market segment on which it should focus its strategy. Researchers send out a questionnaire to a vast pool of potential customers in Aria and analyze the results. Which of the following questions should research analysts focus on to identify the target segment?
- A. List your favorite brands of cosmetics.
- B. Would you choose Talyn Cosmetics over other cosmetics brands in the market? Why?
- C. Would you be interested in buying Talyn Cosmetics? What is the most you would be willing to spend on a brand of cosmetics?
- D. What is your preferred mode of purchase of cosmetics-retail stores or online?
- E. How old were you when you began using cosmetics?
Answer: C
NEW QUESTION 85
_____ requires a firm to maintain 100 percent ownership of its plants, operation facilities, and offices in a foreign country, often through the formation of wholly owned subsidiaries.
- A. Franchising
- B. Licensing
- C. Joint venture
- D. Strategic alliance
- E. Direct investment
Answer: E
NEW QUESTION 86
Ricardo buys a dental care kit from Sobreno's, a retail store. The kit contains mouthwash, toothpaste, floss, tongue cleaner, and toothbrush in individual boxes with the manufacturers' labeling. The mouthwash comes in a 50-ounce bottle, the toothpaste in a 4-ounce tube, the floss in a small pack, and the tongue cleaner and toothbrush in anti-bacterial wraps. Which of the following from the scenario is a primary package?
- A. The toothpaste in its 100g tube
- B. The anti-bacterial wrap containing the toothbrush and tongue cleaner
- C. The floss in its box with the manufacturer's label
- D. The manufacturers' labels on each individual product
- E. The dental care kit
Answer: A
NEW QUESTION 87
_____ refers to customers' perceptions of how well a service meets or exceeds their expectations and is often difficult for customers to evaluate.
- A. Service inseparability
- B. Service heterogeneity
- C. Service quality
- D. Service intangibility
- E. Service perishability
Answer: C
NEW QUESTION 88
BlueGreen Tech is conducting market research to discover potential customers who might be interested in its products. The company will also survey its existing customers to identify ways of selling them additional products from its product line. At which stage of the customer relationship management process is BlueGreen?
- A. Prospecting
- B. Retention
- C. Reacquisition
- D. Conversion
- E. XXX FILL ME IN XXX
Answer: A
NEW QUESTION 89
Which of the following is true of department stores?
- A. They don't offer customer services.
- B. They offer little or no assortment of merchandise.
- C. They exclude stocking private-label merchandise.
- D. They are retailers that carry a limited variety of goods.
- E. They organize their stores into distinct sections for displaying merchandise.
Answer: E
NEW QUESTION 90
Which of the following activities is part of the place aspect of the marketing mix?
- A. Undertaking market research to determine the target audience for the product
- B. Changing product designs in response to customer feedback
- C. Manufacturing the product from raw materials
- D. Introducing the product to the market at a discount to encourage consumers to try it
- E. Coordinating between suppliers of raw materials for production
Answer: E
NEW QUESTION 91
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