CRT-550 Practice Test Questions Updated 218 Questions
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NEW QUESTION 89
A university plans to use Journey Builder to improve their 1:1 marketing to potential students, current students, and alumni. The university currently has student data in Sales Cloud. Other data, such as course catalog, student demographics, and alumni information, is stored in external systems.
Which two actions should be consultant recommend? Choose 2 answers
- A. Use Data Designer to link student and alumni data to the contact record.
- B. Use Synchronized Data Sources to obtain data from Sales Cloud.
- C. Create an Import Activity to import alumni data into Salesforce Report.
- D. Create list attribute to store student data from Sales Cloud.
Answer: A,B
NEW QUESTION 90
A marketer want to personalize an email with real-time weather information from the Sunny Sky API.
What tool should be used to parse and display the response within the email?
- A. Node.JS
- B. Apex
- C. SSJS
- D. GTL
Answer: A
NEW QUESTION 91
NTO wants to import files at certain standard times, but occasionally a file will be dropped on a Friday if the
30th of the month falls on a weekend.
What is the flow?
Answer:
Explanation:
Triggered Import - user initiated send (not scheduled)
NEW QUESTION 92
A customer has several values that need to be used in the body of an email send.
* The data would be stored in a reference data extension, related on SubscriberKey
* There may be one or more records for each subscriber
* The audience is generally over 1 million subscribers
* The content is time sensitive and should be sent as quickly as possible
* The customer is not using "Catch and release" sending
* The reference data extension contains 25 columns
What method should be used
- A. AMPScript a single lookup function
- B. AMPScript a single LookupOrderRows function
- C. Dynamic content via the Dynamic content wizard
- D. Server side JavaScript a single LookupOrderedRows function
Answer: B
NEW QUESTION 93
Which three statements are correct about Data Designer? Choose 3 answers
- A. Data extensions should be linked directly to be contact record prior to being linked to different data extensions.
- B. Each attribute group can contain multiple lists, and each list can include multiple attributes.
- C. Each attributes group can contain multiple data extensions, and each data extension can include multiple attributes.
- D. Data extensions can be linked to either the contact record or different data extensions, including data extensions from other attributes groups.
- E. Each attributes group contains one data extension, and each data extension can include up to 50 attributes.
Answer: A,C,D
NEW QUESTION 94
Northern Trail Outfitters has purchased a new Marketing Cloud account with two dedicated IP addresses. One IP address will be used for commercial sends, while the other will be reserved for transactional messages.
Their customer base includes 1.5 million email addresses.
What should the consultant recommend?
- A. Send to unengaged subscribers during the first two weeks of IP warming in order to give them the opportunity to interact.
- B. Split marketing campaigns over a number of days while migrating over smaller triggered campaigns during the warming period.
- C. Suppress sends to AOL email addresses during the first two weeks of IP warming, then resume sending to them during the third week.
- D. Focus on warming the IP address for commercial sends, because it is not necessary to warm an IP address used only for transactional sends.
Answer: D
NEW QUESTION 95
As part of their brand guidelines, Northern Trail Outfitters (NTO) uses a custom brand font for all print marketing materials. NTO wants to use their custom brand font in email as well.
What is the recommended best practice for font usage in email?
- A. Build an email using multiple images, with all text saved in the brand font.
- B. Edit an email's HTML to list the custom brand font in the style tag's font-family property.
- C. Build an email as one image, with all text saved in the brand font.
- D. Use a web-safe font for text that closely matches the brand's custom font.
Answer: D
NEW QUESTION 96
Northern Trail Outfitters (NTO) needs to provide an IT staff member with access to Marketing Cloud. The staff member needs to perform the following tasks:
* Maintain NTO's master suppression list
* Configure data relationships
* Create new subscriber attributes
Which role should be assigned to the IT staff member?
- A. Data Manager
- B. Analyst
- C. Administrator
- D. Content Creator
Answer: A
NEW QUESTION 97
A customer manages their field technicians in Salesforce CRM connected to Marketing Cloud. Once an appointment with a contact is scheduled for the technician through CRM, the notification message should be sent to the contact informing them about the scheduled visit date. When the notification is sent the "Confirmation sent" checkbox on the appointment record should be updated in CRM.
All appointments scheduled on a given day will have their status updated in CRM at the end of business hours. The Appointment object does not have a direct relationship with the contact.
What solution would a consultant recommend to address this use case?
- A. Configure journey with Salesforce Data entry source; use Journey Builder activities to send notification and update CRM record(s)
- B. Configure journey with Data Extension entry source; use Automation Studio activities to refresh the audience and Journey Builder activities to send notification and update CRM record(s)
- C. Configure Salesforce Send with Salesforce data extension, using Automation Studio activities to refresh the audience; send notification and SSJS activity to update CRM record(s)
- D. Configure journey with API Event entry source, Process Builder to trigger event; use Journey Builder activities to send notification and update CRM record(s)
Answer: D
NEW QUESTION 98
A customer wants to configure appointment reminders for patients in their clinic. The reminder should be sent day before the appointment date at 10 a.m and the appointment record should be updated in the patient was sent a reminder email.
What solution could be recommended?
- A. Create a journey with CRM data source triggered on the reminder data and use Journey Builder activities to send a reminder and update the record in Synchronized Data Extension.
- B. Create a daily scheduled automation to refresh the audience, and use Data Extension entry source for a journey with activates a reminder and updates the record in CRM.
- C. Create a daily scheduled automation to refresh the audience, and use Automation Studio activities to send a reminder with AMPscript in the message to update the record in Synchronized Data Extension.
- D. Create a journey with CRM date based entry source, and use journey Builder activates to send a reminder and update the record in CRM.
Answer: B
NEW QUESTION 99
Tracking Alias question:
- A. Email Conversion Tracking
- B. Can be found in some reports
- C. Differentiate clicking email
- D. Same URL
Answer: A,B,C,D
NEW QUESTION 100
Northern
Trail Outfitters wants to set up a welcome journey that leverages customer data across three data extensions: Customers, Orders, and Products.
How should the consultant facilitate this within Contact Builder?
- A. Create three distinct Attribute Groups that link each data extension directly to Contacts.
- B. Create three distinct Attribute Groups that link Customers to Contacts, Orders to Customers, and Products to Orders.
- C. Create a single Attribute Group that links Customers to Contacts, Orders to Customers, and Products to Orders.
- D. Create a single Attribute Group that links Contacts to Customers, Orders to Products, and Products to Customers.
Answer: C
NEW QUESTION 101
Northern Trail Outfitters is noticing a gradual decline in the percentage of conversions per emails sent in their digital marketing campaign. A new initiative is being adopted to reverse the trend What action should be taken to increase subscriber engagement?
Choose 2 answers
- A. Increase the use of dynamic content in emails.
- B. Introduce more identity verification steps in check out process.
- C. Increase volume of emails to a wider audience.
- D. Adopt a Cart Abandonment Email Campaign.
Answer: A,D
NEW QUESTION 102
Northern Trail outfitters needs to reduce the amount of work when managing messages to customers, but cannot add any more personnel due to budget constraints. There has been an increased number of customer purchases on their website, and the team currently sends batch order confirmations.
What solution will decrease manual workloads on the team and will improve their customers' experience?
- A. A triggered message to send an email as soon as a customer completes a purchase
- B. A scheduled automation to send emails to customers who made a purchase daily
- C. A triggered automation to send emails to customers who have made a purchase
- D. A user-initiated message to send an email to customers who made a purchase daily
Answer: A
NEW QUESTION 103
n online retail customer needs daily promotional email content to generate with minimal time spent on creation. Their service contract includes building a custom dynamic template for this purpose. The customer has communicated the following:
* The email content will highlight new inventory each day.
* A small team will run both their digital marketing operations and their email program.
* A user needs to build, test, and send a daily email in less than an hour.
* Images for the emails will be hosted on their website CMS.
Which question is relevant to identify strategies for designing the custom template for the customer's daily promotional email?
Choose 3 answers
- A. How often will email content be image-only with text overlaying images?
- B. Will image URLs be available publicly?
- C. What is the maximum file size of the images being used?
- D. How often will the layout of the content in a content area change?
- E. What from name will be used for these emails?
Answer: B,C,D
NEW QUESTION 104
Northern Trail Outfitters (NTO), a longtime Marketing Cloud customer, has decided to adopt Journey Builder to help with the execution of their marketing programs. NTO does not want to duplicate efforts within the platform and has asked if they could stop using Automation Studio Entirely.
Which three tasks would a consultant suggest for using Journey Builder instead of Automation Studio?
- A. Processing zipped and encrypted file containing subscriber data
- B. creating customer segments from multiple data extensions
- C. Setting behavior-based goals
- D. Building simple segmented campaigns without SQL queries
- E. Designing decision logic via an intuitive user interface
Answer: A,B,D
NEW QUESTION 105
Northern Trail Outfitters (NTO) send emails from Content Builder and Journey Builder. When subscribers reply to an email, NTO would like to send an auto-reply message using a pre-defined HTML email that explains email replies are unmonitored and they should call NTO for any inquiries.
How could these auto-reply messages be enabled?
- A. Create a Triggered Send and from a Sender Profile properties page, enable 'Custom Reply Mail Management Settings', 'Use Auto Reply' and 'Reply using triggered send' options, then select the Triggered Send email.
- B. From the Reply Mail Management settings page, choose the 'Create Custom Response' option under 'Automated Response Email for Remaining Replies' section and select the HTML email from the 'define email' link.
- C. Open Admin > Account Setting page in Email Studio and in the 'Auto Reply Email' section, select 'Custom' and paste the HTML email code into the text area field.
- D. Create a Triggered Send and on the Reply Mail Management settings page, choose the 'Create Custom Response' option under 'Automated Response Email for Remaining Replies' section, then select the Triggered Send email.
Answer: B
NEW QUESTION 106
A large retail group consists of a corporate team and several divisions operating under different brand names. All plan to share one Marketing Cloud account. Each brand has its own marketing department and operates independently, with its own creative assets, subscribers, and data structure.
What are the two reasons why the recommended account configuration is one corporate Parent account, with each brand configured as a separate child Business Unit? Choose 2 answers
- A. Subscribers can be maintained at the Business Unit level.
- B. User roles can be customized to allow or deny specific permissions.
- C. Brands can set their own physical address and SAP.
- D. Email sends can be separated into Tracking folders for each brand.
Answer: A,C
NEW QUESTION 107
Northern Trail Outfitters is noticing a gradual decline in the percentage of conversions per emails sent in their digital marketing campaign. A new initiative is being adopted to reverse the trend.
What action should be taken to increase subscriber engagement? Choose 2 answers
- A. Increase the use of dynamic content in emails
- B. Adopt a Cart Abandonment Email Campaign
- C. Introduce more identity verification steps in check out process
- D. Increase volume of emails to a wider audience
Answer: A,B
NEW QUESTION 108
A retail company needs to create journeys that will target subscribers based on website behavior. They have identified 3 separate groups:
* Customers who searched for an item on their website.
* Customers who abandoned a cart on their website.
* Customers who made a purchase on their website.
What should the consultant ask in order to design the data structure for this solution? Choose 3 answers
- A. Should a single customer exist in multiple journeys at the same time?
- B. How are subscribers identified in your web analytics?
- C. How many messages should be included in each journey?
- D. Should customers exit the journey when the goal is met?
- E. How long after the behavior occurs will a subscriber need to enter a journey?
Answer: A,B,E
NEW QUESTION 109
Which three statements are correct regarding the automation tools in Marketing Cloud?
Choose 3 answers
- A. Automation Studio and Journey Builder allow users to define a wait activity based on duration.
- B. Automation Studio and Journey Builder allow users to define the parameters of a send within the tool.
- C. Automation Studio and Journey Builder allow users to repeat an interaction indefinitely.
- D. Journey Builder allows users to inject Contacts from a data extension which is updated by Automation Studio.
- E. Journey Builder allows users to update a contact record in a journey or import data into a data extension.
Answer: B,C,D
NEW QUESTION 110
What are the similarities between Automation Studio and Journey Builder?
- A. Fire an event from Automation Studio to Journey Builder
- B. Have duration plus wait activity (look for answers that start with JB or AS)
- C. Ability to define an email send
Answer: A,B,C
NEW QUESTION 111
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The benefit in Obtaining the CRT-550 Exam Certification
- If the Candidate has the desire to move up to a higher-paying position in an organization. This certification will help as always.
- A candidate might have incredible IT skills. Employers that do the hiring need to make decisions based on limited information and as it always. When they view the official Salesforce Certified Marketing Cloud Consultant certification, they can be guaranteed that a candidate has achieved a certain level of competence.
- After completing the Salesforce Certified Marketing Cloud Consultant certification Candidate becomes a solid, well-rounded Salesforce Certified Marketing Cloud Consultant.
- When an organization hiring or promotion an employee, then the decision is made by human resources. Now while Candidate may have an IT background, they do their decisions in a way that takes into record many different factors. One thing is candidates have formal credentials, such as the Service Cloud Consultant.
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